B&Q Marketplace Integration with WhatSales

B&Q is the UK’s largest home improvement and DIY retailer. Founded in 1969, B&Q has grown to operate more than 300 stores across the UK and Ireland, serving millions of customers every year. Known for offering everything from building materials and tools to home décor and garden products, B&Q has become the go-to destination for homeowners, DIY enthusiasts, and professional tradespeople.

Over the years, B&Q has built strong brand trust by focusing on affordability, product variety, and in-store expertise. It is part of Kingfisher plc, an international home improvement company that also owns Screwfix, Castorama, and Brico Dépôt.

When B&Q Became a Marketplace

In 2023, B&Q launched its online marketplace powered by Mirakl, marking a major shift in its digital strategy. What was once a traditional retail website, diy.com, became a hybrid platform where third-party sellers can list and sell products alongside B&Q’s own range.

This change opened new opportunities for sellers. By joining the B&Q marketplace, businesses gain access to one of the UK’s most visited retail sites and the trust associated with a brand that has served millions of customers for decades. Sellers can now showcase their products directly to B&Q’s large customer base while benefiting from the visibility, credibility, and reach that comes with being part of a recognized retail name.

Why the Marketplace Matters for Sellers

The B&Q marketplace is a fast-growing sales channel for UK businesses. Sellers gain access to diy.com’s massive traffic, B&Q’s trusted brand, and a customer base actively searching for DIY, home, and garden products. It’s a strong opportunity to grow sales with early-mover advantage.

• Massive traffic with diy.com, one of the UK’s most visited retail sites
• Brand credibility through B&Q’s trusted name
• Strong category fit in DIY, tools, furniture, lighting, and outdoor products
• Early-mover advantage with higher visibility in a growing marketplace

Reasons to adopt B&Q

Connect with a trusted UK home improvement retailer

Access B&Q’s fast-growing Mirakl-powered marketplace

Reach millions of DIY, gardening, and home improvement shoppers

Scale across 190+ marketplaces within the Mirakl ecosystem

Opportunity for Different Types of Sellers

DIY: Tools, materials, paints, hardware

Home: Décor, furniture, lighting, storage

Garden: Furniture, plants, décor, barbecues

Outdoors: Grills, sheds, patio essentials

How to Sell on B&Q

Selling on B&Q’s marketplace is straightforward. You can apply directly through their seller portal, powered by Mirakl:

Apply to Sell on B&Q Marketplace

After approval, you can list your products, set pricing, and manage inventory through Mirakl. Orders are fulfilled directly by you as the seller, giving you control over logistics and customer experience.

Seller Challenges on B&Q

Selling on B&Q comes with challenges:

Limited profit visibility after fees, refunds, and ads

Time-consuming manual spreadsheets for reporting

Slow stock and pricing updates across channels

No unified view of Amazon, eBay, Shopify, and B&Q performance

Hidden costs and fees that reduce margins

Difficulty tracking refunds and returns impact

Lack of real-time insights for faster decision-making

What You Must Have to Succeed on B&Q

To grow effectively on B&Q’s marketplace, sellers need:

A centralized dashboard to monitor sales, refunds, and fees

Real-time profit tracking rather than delayed reporting

Automated reporting to replace manual spreadsheets

A unified view across B&Q and other sales channels

Key Requirements for Marketplace Success

To do well on B&Q you need:

Integration with your seller account so data flows automatically

Real-time visibility of sales, fees, returns

Unified dashboard combining B&Q and other channels

Reports ready for financial review

The WhatSales Advantage for B&Q Sellers

WhatSales gives B&Q sellers complete visibility of their business. Instead of relying on partial data from Mirakl or juggling spreadsheets, sellers get a single source of truth for sales, costs, and profitability. With full transparency across fees, refunds, and returns, you always know exactly where you stand and can make faster, smarter decisions.

Real-time profit and loss tracking

Clear breakdown of commission, shipping, and marketplace fees

Refund and return tracking to protect margins

Comparative view with Amazon, eBay, Shopify, and more

Custom alerts for cost spikes or profit drops

Exportable reports for accounting and performance reviews

How WhatSales Works

Getting started with WhatSales and B&Q is fast and simple. Connect once, and your data flows automatically.

Connect via Mirakl in under 15 minutes

Orders, fees, and refunds sync automatically

Profit and loss visible within 24 hours

Track sales, refunds, and costs in real time

Filters and reports for smarter decisions

Ready to improve your B&Q sales and margins?

Spread the word. Share with your community.

Sell Everywhere, Profit at WhatSales

Trusted by 1000+ ecommerce brands – Including:

See how our customers use WhatSales to grow smarter across marketplaces

WhatSales is our go-to sales tool for growing our Amazon, eBay, and Shopify stores. It’s reliable, insightful, and essential for driving results

Their software offers excellent visibility and in-depth insights, helping us make informed decisions that boost profitability. Highly recommended.

WhatSales' integration with Linnworks is a game-changer for e-commerce sellers, offering real-time insights and streamlined operations to boost profit.