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WhatSales AI Connector (MCP)Early access
Ask your business anything, from the AI tools you already use
Your AI assistant now knows your sales, profit, ads and stock across every marketplace. Ask in plain English and get the answer in seconds, plus what to do next. No reports, no spreadsheets.
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TodayWith WhatSales MCP
Exporting reportsJust ask, in your own words
Building spreadsheetsAnswers from live data
Waiting daysInstant, in your AI tool
IncludedEnterprise and Custom
Ready from day one.
£99/month add-onGrowth and Pro
Add it to your plan above.
Open any section to see exactly what each plan includes.
Feature comparison of WhatSales plans
Features
Growth£199/month
Pro£499/month
Enterprise£999/month
CustomLet's talk
Orders processed per month
2,000
10,000
50,000
Custom
Team members
3
10
25
Custom
Brands
1
5
25
Custom
Connected stores
2
5
15
Custom
Marketplaces
2
5
Unlimited
Unlimited
Profit
Performance
Stock
Limited
Planner
Engage
Limited
Repricer
Flow
WorkSpace
MCP
SKU and order-level profitability
Marketplace fees and cost allocation
Profit alerts
Limited
Automated fee recovery insights
Custom profitability models
Sales and advertising dashboards
Marketplace and brand comparisons
Core
Automated performance alerts
Limited
Advanced attribution and analytics
Custom reporting and data exports
Stock health and days of cover
Replenishment recommendations
Purchase planning
Multi-location inventory
Advanced demand forecasting
Custom purchasing automation
Unified customer conversations
Core
Customer service workflows
Limited
Automated routing and responses
Advanced service analytics
Custom support integrations
Active repriced SKUs
1,000
10,000
Custom
Rules-based repricing
Profit-aware repricing
Advanced competitive strategies
Automated strategy optimisation
Custom pricing models
Listings and catalogue visibility
Core listing management
Bulk publishing and listing workflows
Advanced approval and QA workflows
Bespoke workflow automation
Shared operational workspace
Task management and collaboration
Advanced roles and approvals
Cross-brand operational controls
Custom governance and workspaces
AI insights and recommendations
Core
Advanced automation
MCP
Linnworks integration
API access
Self-service setup wizard
Managed onboarding
From £499one-time
From £499one-time
From £499one-time
Tailored
Priority support
Dedicated success management
Custom integrations and SLA
Limited and CoreThe essential features of that app. Full capability comes with Pro and above.
AI creditsSome AI features run on AI credits, bought separately inside WhatSales.
Quick answers about pricing
Can't find what you're looking for? Email support@whatsales.com and we'll help.
Can I buy WhatSales apps on their own?
No. WhatSales is sold as plans, and each plan comes with a set of apps. As you move up, more apps and higher limits are included, from Inventory Planner and Repricer on Pro to Flow and MCP on Enterprise.
What does “limited” mean on Growth?
Growth includes Stock and Engage with their core features. Full Stock and Engage come with Pro and above, as shown in the comparison table.
What is MCP, and how do I add it?
MCP connects your WhatSales data to the AI assistants your team already uses. It is included in Enterprise and Custom. On Growth and Pro, press Add MCP on the plan to add it for £99 a month.
Are AI credits included in my plan?
Your plan covers the apps and limits shown on this page. Some AI features, such as Engage AI, run on AI credits. You buy these separately inside WhatSales, only if and when you want to use them.
How long is the free trial?
Every plan starts with a 14-day free trial, with no credit card required. Connect your stores and use WhatSales on your own data, then choose a plan when the trial ends.
How do I get set up?
Every plan includes a guided setup wizard that walks you through connecting your stores, adding product costs and setting up your apps. WhatSales Assist (assist.whatsales.com) has articles, tutorials and FAQs for every step. If you’d like a hand, choose managed onboarding. It typically takes 2–3 weeks: we start with an onboarding call, verify your setup as you go, offer training for your team and support you until everything is live and finalised. Managed onboarding is a one-time charge, starting from £499.
What if I go over my plan’s limits?
We look at sustained growth, not a single busy week, before suggesting a bigger plan. No surprise upgrades.
How much do I save by paying annually?
Paying annually saves 15% on Growth, Pro and Enterprise. The MCP add-on is £99 a month either way.
Do prices include VAT?
No. All prices exclude VAT, which is added where applicable.
Not sure which plan is right?
Tell us about your marketplaces, order volume and operational goals. We'll recommend the right fit.
All prices exclude VAT. Annual prices are shown per month, billed yearly. AI credits for AI features are bought separately inside WhatSales.
MCP added
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