Ecommerce Performance Analytics: KnowWhat's Actually Working
See what's actually working, not what looks busy.
Monitor the health of your business across all selling channels. Track sales trends, analyse key metrics, review orders and refunds, and identify opportunities to grow revenue.
Trusted by 1000+ ecommerce brands – including:
Everything You Need to Track Performance
Sales figures alone don't tell you what's working. See which products, channels and campaigns are actually driving results, not just activity.
See every metric that actually matters.
Sales trends, channel performance and the KPIs that reflect real business health, not vanity metrics.
- Cross-channel comparisonCompare every marketplace side by side, not one dashboard at a time.
- Any time periodFrom today to this quarter, or any custom range in between.
- Real business healthTrack the numbers that reflect performance, not vanity metrics.
Catch a refund spike before it eats your margin.
Every order and refund from every channel, in one unified view.
- Refund rate trackingSpot refund spikes early, before they quietly eat into margin.
- Order volume trendsSee order volume shift in real time across every channel.
- Root-cause visibilityTrace a refund spike back to the stock issue actually causing it.
Find what's working before you scale it.
Top performing products, strong marketplaces, and the listings worth doubling down on.
- Top performersSee which products and marketplaces are actually driving growth.
- Hidden opportunitiesSurface the listings worth scaling, not just what already sold.
- Where to focus nextPerformance insights point at what to do next, not just what happened.
Stop pulling numbers by hand.
Export detailed performance reports by channel, SKU or time period.
- Export in a clickChannel, SKU or period, ready to share or analyse.
- Built for your teamShare clean reports without touching five different dashboards.
- Forecasting-readyUse historical data for planning, not just after-the-fact reporting.
See what's actually working, not what looks busy.
What ecommerce performance analytics should tell you
Ecommerce performance analytics is how you see whether your business is healthy across every channel you sell on: what is selling, where, how that is changing, and what is being refunded. A sales total from one marketplace cannot answer that, because it hides which products and channels are growing and which are quietly slipping. WhatSales brings your orders, sales trends and refunds from every connected marketplace into one performance view.
What you can track
- Sales trends by channel, product and period, from today to any custom date range
- Cross-channel comparison, so marketplaces sit side by side instead of in separate dashboards
- Order volume and refund rate, to spot a refund spike before it eats into margin
- Sales against your targets and goals, and period-on-period sales comparison
- Top-performing products and marketplaces, and listings worth scaling
- Amazon sales rank (BSR) performance and pricing health
- Exportable and automated reports by channel, SKU or time period
Performance and profit are different questions
Performance shows what is selling and how it is trending. Profit shows what each sale earned once fees, shipping, refunds, ad spend and product cost are taken off. You need both: a product can climb your performance report and still lose money. WhatSales shows the two side by side, with the profit view on the Profitability page.
- See real net profit by SKU and channel: /profitability
- Connect your marketplaces: /integrations
Guides to read next
- What to track in an ecommerce performance analysis: /insights/ecommerce-performance-analysis-what-to-track
- What to include in an ecommerce performance report: /insights/ecommerce-performance-reports-what-to-include
- Track your Amazon Buy Box win rate: /insights/track-your-amazon-buy-box-win-rate
Customer Success Stories
WhatSales saves me an average of 1–2 hours a day, adding up to a staggering amount over the month. I easily track my results on the app, and overall, it's a great tool for all sellers.
Shabaz Hussain
Simply Malikah
The Impact
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hours saved per month
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WhatSales at scale
£0m+
GMV analysed
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orders analysed
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integrations
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