Real profit on every order, in real time
WhatSales pulls shipping, cost of goods and fees from Linnworks and applies them to every order. Track everything from best sellers to refunds, and spot problems and opportunities at a glance.
Supercharge your Linnworks experience
Linnworks keeps your orders and stock running across every marketplace. WhatSales turns that same data into real profit, smarter reorders, an automated inbox and more listings, without changing how you use Linnworks.
Every tool free for 14 days
Marketplaces→Linnworks→WhatSalesLive sync
12,322 ordersOrders · stock · SKUs · POs
real-time syncProfitabilityReal net profit
PerformanceListings and Buy Box
InventoryStock and reorders
EngageSupport inbox
FlowPublishing
PartnerLinnworks
IntegrationNative
Data syncedOrders, stock, SKUs, POs
Marketplaces30+ channels
Trusted by 1,000+ ecommerce brands
Reasons to adopt
Why Linnworks sellers adopt WhatSales
Linnworks gives you control of stock and orders. WhatSales adds the profit and performance view on top, so you know which products, channels and decisions are actually making money.
See the profit behind the stock you hold
Whatever the size or type of your business, use product groups to compare categories and make better stock decisions.
Know what is holding every SKU back
Every Linnworks user gets Product and SKU Performance, and automated reports replace the weekly spreadsheet work.
Supported features
Included when you connect Linnworks to WhatSales.
×- Real-time profitability and performanceProfit on every order as it happens
- Performance analysis for every SKUWhat is helping or holding each SKU back
- P&L statements with anomaly trackingUnusual costs and drops flagged for you
- Growth opportunities pinpointedWhere to push next, ranked by value
- LiveStream: profits on the goWatch profit come in from anywhere
- Automated feedback and review collectionEvery buyer asked, without lifting a finger
- Automated weekly and monthly reportsDelivered on schedule, no spreadsheets
- Product groups to compare categoriesCompare categories and brands side by side
Five core features, one platform, all running on Linnworks data
Connect Linnworks once and every WhatSales tool starts with your orders, stock and costs already in place.
Profitability
Transparent, accurate profit on every Linnworks order
WhatSales takes your Linnworks orders and costs, then takes off every marketplace fee, ad pound, shipping charge, refund and cost of goods. See what you really made, down to SKU level.
- Group by Linnworks ID and filter by Linnworks category
- Net and gross profit across every business, account and channel
- Live Linnworks stock next to every product
Performance
See how good every listing really is, and win the Buy Box
Track every listing on paid and organic across every marketplace, then let the repricer compete using your true Linnworks costs so it never drops below break-even.
- Listing health on every channel, in one simplified catalogue view
- Buy Box repricer with raise, compete, protect margin and hold decisions
- Worth-fixing list ranked by money per month
Inventory
Never run out, never over-order
Forecast demand from sales across every marketplace, using live Linnworks stock by location. Know what to reorder, and just as importantly, what not to.
- Inventory Planner tells you what to order, how much and by when
- Purchase orders synced from Linnworks, with late deliveries flagged
- Overstock and slow movers found before they tie up more cash
Engage
Automate up to 80% of your inbox, with Linnworks in every ticket
Automate WISMO, invoice, refund and replacement tickets across every marketplace. Each ticket shows the Linnworks order, dispatch status and stock, plus what a refund would really cost.
- One inbox for Amazon, eBay, Shopify, TikTok Shop and more
- Stock by warehouse, order ref and courier attached automatically
- Profit at risk shown before anyone approves a refund
Flow
Create once, publish everywhere
Build every product once with full attributes and SEO, then publish to every marketplace with each channel's own rules applied, validated before anything goes live.
- One central catalogue in place of separate PIM and DAM tools
- Import from a marketplace, a CSV or build in Product Studio
- Listing feedback tracked automatically after publishing
Getting started
Connected in minutes, useful the same day
No exports, no spreadsheets and no changes to how your team uses Linnworks.
- 1
Connect Linnworks
Authorise WhatSales from your Linnworks account in a few clicks.
- 2
Your data flows in
Orders, stock and costs sync automatically and stay up to date.
- 3
Switch on your tools
Turn on the WhatSales tools you need, with your data already in place.
Free trials
Try it on your own Linnworks data, free
Connect Linnworks and see real results from your own orders and stock before you commit.
Engage helpdesk
60days
free
free
Day 1Day 60
Automate your inbox
Automate up to 80% of tickets, with Linnworks orders, stock and refund costs inside each one.
- One shared inbox
- WISMO automation
- Refund workflow
- Stock by warehouse
Every other tool
30days
free
free
Day 1Day 30
The rest of WhatSales
Profit, listings, stock and publishing, connected to your Linnworks account from day one.
- Profitability
- Performance & Repricer
- Inventory Planner
- Flow publishing
Connect in a few clicksNo changes to your Linnworks setupStock stays controlled in LinnworksPrefer a walkthrough? Book a demo
What Linnworks sellers say
“WhatSales' integration with Linnworks is a game-changer for e-commerce sellers, offering real-time insights and streamlined operations to boost profitability.”
“WhatSales' integration with Linnworks has been a fantastic game-changer for e-commerce sellers, offering real-time insights and streamlined operations that help maximise profitability.”
About the partnership
About Linnworks
Linnworks is a commerce operations platform that helps brands and retailers manage inventory, orders, listings and fulfilment across every channel they sell on, from one central system.
About WhatSales
WhatSales is the ecommerce operating platform for profitability, performance, inventory, support and publishing. Built by sellers for sellers, it gives brands and agencies one place to see real profit and act on it.
Quick answers to popular questions
We're always around to help, reach out via email or phone and we'll be happy to assist.
Do I need to change anything in Linnworks?
No. You authorise WhatSales from your Linnworks account and keep working exactly as you do today. Linnworks stays in control of stock, and stock-changing actions in WhatSales are read-only when Linnworks manages your inventory.
What data does WhatSales use from Linnworks?
Orders, stock levels by location, SKUs and categories, purchase orders, suppliers and product costs. WhatSales combines these with marketplace fees, ad spend and refunds to calculate real profit and forecasts.
How do the free trials work?
Every WhatSales tool, including Engage, Profitability, Performance (with the repricer), Inventory and Flow, comes with a 14-day free trial. Start with one tool or try them all on your own Linnworks data.
Can I use Engage without connecting Linnworks?
Yes. Engage works as a helpdesk on its own, with one shared inbox, SLAs and auto-responders. Connecting Linnworks adds live stock, order status and profit-and-loss data inside every ticket.
Which marketplaces are supported?
30+ direct and native integrations across marketplaces, ad platforms and inventory systems, including Amazon, eBay, Shopify, Walmart, Etsy, TikTok Shop, Temu, OnBuy, B&Q and more, with new channels added every month.
Can agencies connect several Linnworks accounts?
Yes. Agencies and partners can manage multiple brands and accounts in one workspace, with role-based access so each client only sees their own data.
Get more from every Linnworks order
Connect Linnworks in a few clicks and see your real profit, reorders and Buy Box opportunities on your own data.
No changes to your Linnworks setupStock stays controlled in Linnworks
