WhatSales
Engageby WhatSales

Automate up to 80% of your unified support inbox for every marketplace, brand and store

Engage AI answers routine buyer messages on its own, from tracking to invoices, while auto-responders cover weekends and busy periods. Your team only sees what needs a person, with the order, stock and profit already open.

Free trial Human handoff always on Customers keep your support email
AutomationUp to 80% of your inbox
In every ticketOrder, stock and profit
Engage AIAnswers, or hands over safely
Connecting a channelAbout 1 to 2 minutes
The outcome

Your inbox challenges, sorted

The messages that eat your team's day are the ones Engage automates first. Here is what changes when they stop landing on someone's desk.

100 new messages Handled automaticallyTo your team
80handled automatically
20sent to your team

Up to 80% of your support inbox, handled without your team

  • Engage AI answersDelivery, tracking and invoice questions, answered on their own, using AI credits.
  • Auto-responders cover the gapsWeekends and busy periods, with a human-like delay.
  • Bulk reply and templatesThe same question from hundreds of buyers, cleared in one go.
  • The rest reach your team, ready to answerWith the order, stock and profit already open beside the message.
  • The challenge

    “Where is my order?” messages bury everything else

    Sorted

    Engage AI answers tracking questions on its own, with the courier link from the live order.

    Automated
  • The challenge

    Invoice requests eat hours every week

    Sorted

    Engage AI sends invoice copies itself, and any agent can attach the order invoice as a PDF in one click.

    Automated
  • The challenge

    Weekend and peak-time messages pile up

    Sorted

    Auto-responder rules reply with reply caps and a human-like delay, so buyers hear back while you're away.

    Automated
  • The challenge

    Messages scattered across every marketplace and brand

    Sorted

    Amazon, eBay, Shopify, Walmart, OnBuy and Mirakl land in one inbox, sorted by type with a reply countdown.

    One inbox
  • The challenge

    Agents switch between three tools to answer one question

    Sorted

    The order, tracking, stock and profit sit beside every conversation, so the answer is on one screen.

    One screen
  • The challenge

    Refunds approved without knowing what they cost

    Sorted

    See a refund's real impact before you approve it, with partial-refund suggestions that protect margin.

    Margin kept with Linnworks
Worried about letting AI reply to customers?Start with suggested replies your team approves. Human handoff is always on, and every AI decision can be reviewed.
See how Engage AI works

Up to 80% depends on your message mix and the request types you switch on. Illustrative animation.

Engage AI

Automation that answers customers and knows when to hand over

Choose how AI joins your team. Start with suggested replies, then move to live responses when you're confident.

Suggest replies. AI drafts a reply on each supported ticket. Your team reviews and sends.

Human handoff is always onUnclear, sensitive or unsupported requests go straight back to your team.
Every decision is reviewableTrack results under Activity and review decisions with Human checks.
Delivery and tracking

Tracking links and delivery updates.

Available
Invoices and payments

Invoice copies and payment questions.

Available
Returns and refunds

Return steps and refund requests.

Coming soon
Product questions

Specs, details and compatibility.

Coming soon
General enquiries

Account and everyday questions.

Coming soon
  1. Message arrivesFrom any connected channel
  2. AI checks the requestIs it a type you switched on?
  3. AI drafts or sendsBased on your response mode
  4. Stuck or sensitive?Escalated to your team
AI credits

Engage AI runs on AI credits, and you stay in control of the spend

Ask us about AI credits
  • Credits power each AI replyEvery reply Engage AI drafts or sends uses AI credits.
  • You decide where they goPick the request types AI covers, and whether it suggests or sends.
  • See what they paid forEvery AI decision is logged under Activity, ready to review.
Why sellers switch

One customer question, two very different workflows

A standalone helpdesk only has the message. Engage already has the order, the stock and the margin, so the answer is on one screen.

Customer on eBay: “My jacket arrived damaged. Can you send me another one in blue?”

Agent needs: order, stock and margin
eDesk4 steps across 3 tools
  1. In eDesk1

    Read the message

  2. In your inventory system2

    Check blue stock

  3. In another tool3

    Check the margin

  4. Back in eDesk4

    Write and send reply

Engage3 steps on 1 screen
  1. In the ticket1

    Open the ticket

  2. Same screen2

    See stock and profit

  3. Same screen3

    Offer blue and send

  4. Resolvedon one screen

Illustrative workflow and timings; your results will vary. Assumes stock and margin data are kept outside eDesk, as is typical with a standalone helpdesk.

Supported marketplaces

Every channel you sell on, in one inbox

Buyer messages from every marketplace and store land in the same place, whether the channel connects directly or through Mirakl, across all your brands.

Direct connectionsMarketplaces and web stores
  • Amazon
  • eBay
  • Shopify
  • Walmart
  • OnBuy
  • TikTok ShopComing soon
Via MiraklSame inbox, same workflow as every other channel
  • Mirakl
  • B&Q
  • Debenhams
  • The Range
  • Plus any other Mirakl marketplace
Inside Engage

See how Engage runs your inbox

From the first message to the weekly review, here is what each part of Engage does.

The Engage inbox with queue cards for open, overdue, unassigned, handed to you, AI drafts ready and proof of delivery, above a list of Amazon and eBay tickets

Every message, with what needs you first

Messages from every marketplace and brand land here together, sorted by type with a countdown showing how long is left to reply.

  1. 1Quick queuesOpen, Overdue, Unassigned, Handed to you, AI drafts ready and Proof of delivery, one click each.
  2. 2Search and statusFind tickets by subject, order ID, customer or email, then switch between open, in progress, overdue and resolved.
  3. 3Filters that build a work queueBrand, platform, type, priority, user and AI state. Try Amazon plus Unassigned.
  4. 4AI and owner at a glanceSee if AI skipped a ticket or handed it to you, and who owns it.
Automation tools

Automate the busywork around every ticket

Built into every Engage ticket, so the work that is left takes minutes, not hours.

  • Bulk replyAnswer hundreds of tickets in one go.
  • Scheduled sendA 30-minute window to catch mistakes.
  • One-click invoicesAttach the order invoice as a PDF.
  • Auto-respondersReply caps and a human-like delay.
  • AI grammarClear, professional replies in any language.
  • Internal notesPrivate notes only your team can see.
  • eBay refundsRefund instantly through the eBay API.
  • Full analyticsCSAT, response times and team performance.
WhatSales

Connect Linnworks and every ticket gets sharper

Engage works on its own. With Linnworks connected, agents check stock, offer alternatives and send replacements without leaving the ticket.

Synced from Linnworks
  • Orders
  • Stock by location
  • SKUs and categories
  • Parent and alt SKUs
  • Purchase orders
  • Product costs
Linnworks integration is on the Pro and Enterprise plans. Authorise it in a few clicks and stock, SKU and order data flow into Engage straight away.
See the Linnworks integration
How Engage compares

Built for ecommerce, not adapted for it

eDesk and Replyco are general helpdesks. Engage is the only one with profit and stock in every ticket, plus AI agents that resolve tickets.

Feature comparison of Engage, eDesk and Replyco
FeatureEngageeDeskReplyco
Unified ticket inbox
Amazon, eBay, Shopify and B&Q
Estimated profit in every ticket
Stock availability per locationwith Linnworks
Parent and alternative SKU visibilitywith Linnworks
Refund approval from support to financePartial
Auto-export refunds to Excel
Smart delay that mimics a human
AI agents that resolve ticketsPartial
Built into a profitability dashboard

eDesk and Replyco details are based on publicly available information (October 2026) and can vary by plan.

Getting started

How each channel connects

Some channels are picked up automatically. Most need one quick step, and Engage Setup shows exactly what each store needs.

  • AutomaticZero setup
    WhatSalesWhatSales channels

    Picked up from WhatSales with no extra work.

    Shows as Active & Monitored
  • Engage email1 to 2 min
    AmazonWalmartOnBuy

    Add your Engage email in the marketplace’s settings.

    Notifications › Messaging
  • ForwardingOne-time
    ShopifyOther channels

    Forward your support email, or connect via SMTP.

    support@ → your Engage address
  • Sign-in or API key1 to 2 min
    eBayB&Q

    Sign in to eBay, or paste your B&Q API key.

    eBay › Agree and Continue

Your first day with Engage

Six steps from connected to fully running.

  1. Morning1Finish setup

    Connect every store until all show Receiving messages.

  2. Morning2Add details

    Return address, courier tracking links and invoice template.

  3. Midday3Templates

    Replies for your most common questions, with placeholders.

  4. Midday4Automate

    Auto-responder rules for weekends and busy periods.

  5. Afternoon5Switch on AI

    Start in Suggest replies, then move to Live responses.

  6. End of day6Work and review

    Clear tickets, process refunds and track the dashboard.

Free trial

Try Engage on your own inbox

Connect your stores, bring your real customer messages in and see how much of your inbox Engage clears before you commit.

Quick answers to popular questions

Can't find what you're looking for? Email support@whatsales.com and we'll help.

What does “automate up to 80%” mean?
It is the share of incoming messages Engage can handle without an agent: Engage AI answering the request types you switch on, such as delivery and tracking or invoices, auto-responders covering weekends and busy periods, and bulk replies with templates for repeated questions. Your own rate depends on your message mix and the request types you switch on.
Which marketplaces does Engage support?
Amazon, eBay, Shopify, Walmart and OnBuy connect directly. B&Q, The Range, Debenhams and any other Mirakl marketplace arrive in the same inbox through Mirakl. More channels are coming soon, including TikTok Shop.
Will my customers notice anything different?
No. For email-based channels you forward your existing support address to Engage, so customers keep writing to the same address and see no change.
Does Engage AI reply to customers on its own?
Only if you choose Live responses, and only for the request types you switch on. In Suggest replies mode AI drafts and your team sends. Human handoff is always on, so unclear, sensitive or unsupported requests go straight to your team. Engage AI uses AI credits.
How do AI credits work?
Engage AI runs on AI credits. Each reply Engage AI drafts or sends uses credits. You choose which request types AI covers and whether it suggests replies or sends them, so you stay in control of how many credits you use. Every AI decision is logged under Activity.
How do refunds work?
With instant eBay refunds switched on, eBay refunds go through the eBay API straight away. Refunds on other platforms, or on eBay with instant refunds off, wait in an approval queue so you can process them in one batch whenever suits your team.
Can I use Engage without Linnworks?
Yes. Engage works as a helpdesk on its own. Connecting Linnworks, available on the Pro and Enterprise plans, adds live stock by warehouse, alternative SKUs, replacement orders and refund impact inside every ticket.
Is there a free trial?
Yes. Start a 14-day free trial, connect your stores and run Engage on your real customer messages before you commit.

Your inbox challenges, sorted

Automate up to 80% of your support inbox across every marketplace, brand and store, and give your team only the messages that need them.

One WhatSales loginCustomers keep your support email

Already a customer? Log in at app.whatsales.io

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