WhatSales
MCPby WhatSales
Early access · opening to WhatSales sellers soon

Ask your business anything.

Your AI assistant now knows your sales, profit, ads and stock across every marketplace. Ask in plain English and get the answer in seconds, plus what to do next. No reports, no spreadsheets.

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Your AI assistantWhatSales connected
Why was my net profit lower in September than in August?

Net profit fell £3,240 (−7%). Most of it is ads: spend rose £1,980 while ad sales stayed flat. Storage fees added £860.

Next stepLower bids on the 4 campaigns behind the rise in ad spend
Show campaigns

Example conversation · sample figures

Answers from every channel you sell on in WhatSales

AmazoneBayTikTok ShopShopifyWalmartOnBuyMiraklB&QAmazoneBayTikTok ShopShopifyWalmartOnBuyMiraklB&Q
Why was profit lower in September?Which products run out at Amazon EU this month?Which campaigns pull my ACoS up?What did refunds cost me on eBay last quarter?How did Prime Day compare with last year?Why was profit lower in September?Which products run out at Amazon EU this month?Which campaigns pull my ACoS up?What did refunds cost me on eBay last quarter?How did Prime Day compare with last year?
Which listings lose money after ads?Best margin products on TikTok Shop?Compare UK and Germany net profit by monthHow many orders are still unshipped today?Which brand made the most profit this year?Which listings lose money after ads?Best margin products on TikTok Shop?Compare UK and Germany net profit by monthHow many orders are still unshipped today?Which brand made the most profit this year?
How it works

From question to answer in seconds

The analysis that used to take an afternoon of exports and spreadsheets now takes one question.

  1. Step 1

    You ask

    Ask in your own words, right in the AI app you already use.

  2. Step 2

    It reads your figures

    Profit, ads, stock and orders from every channel, all at once.

  3. Step 3

    You know what to do

    The answer, the numbers behind it and the next step to take.

Why WhatSales

Your AI gets answers, not raw reports

You can connect your marketplace data to your AI directly. Here’s what changes when it reads WhatSales instead.

“Why did my profit drop last month?”
Connected to raw marketplace dataRaw

I found four reports with over 40 columns between them. Fees are in one report and ads in another, and I can’t see what your products cost you. Can you export the rest so I can try to piece it together?

Connected to WhatSalesReady to use
Net profit£18,240↓ £3,200
Storage fees£5,960↑ 102%
Sales£96,400steady

Net profit fell £3,200 last month. Sales held steady, but Amazon storage fees doubled on 12 products that are overstocked in the UK. Four of them also have plenty in your warehouse, so pause those reorders and run a promotion to clear them.

The cause, the products and the next step, in one answer

Raw marketplace data compared with WhatSales
Raw marketplace dataWhatSales
What your AI readsReport rows and codes it has to decode firstFigures already worked out, by the same rules as your dashboard
ProfitSales in one place; fees, ads, refunds and storage spread across other reportsReal profit after every fee, ad, refund, storage charge and product cost
ChannelsOne marketplace at a timeAmazon in every region, eBay, TikTok Shop, Shopify and more, side by side
SpeedRequests reports and waits; long histories are slowTwo years of daily figures ready; answers in seconds
Costs and stockCan’t see what you paid, your warehouse or your purchase ordersKnows your product costs, warehouse and Amazon stock, and what’s on the way
TrustNumbers you can’t check against anythingThe same figures you already trust in WhatSales

Keep your marketplace connected if you like. For answers you can act on, ask WhatSales.

What you get

Your whole business, one question away

Every marketplace, every ad campaign, every stock location: the same figures you already trust in WhatSales.

An afternoon of analysis, in seconds

No exports, no pivot tables, no waiting for someone to build a report. Ask, and the answer is there.

Exports and spreadsheets3 h 20 min
One question0 sec

Same answer, the rest of the afternoon back

Find the profit leaks

Ask why profit moved and see exactly what moved it, down to the products and campaigns behind it.

Ad spend up, ad sales flat−£1,980
Storage fees on slow sellers−£860
Refunds on one listing−£400

Every channel, one conversation

Amazon in every region, eBay, TikTok Shop, Shopify and more, compared side by side.

Amazonevery region
UKDEFRITESUS
eBayTikTok ShopShopify+ More

Win the peaks

Plan Prime Day, Black Friday and Christmas with last year’s numbers in front of you.

Prime eventsBlack Friday & Christmas

Questions no report can answer

Ads, stock, profit and orders joined up: “Which ads spend on products about to run out?”

Catch stock-outs before they cost you

See which products run out in each Amazon region, what’s already on the way, and what to reorder today.

Matte Pomade · Amazon EUReorder today
Sea Salt Spray · Amazon UKChase supplier
Beard Oil · Amazon USOn the way

Brief your team and agency in a click

Turn any answer into a summary, a table or an email for your team, your ad agency or your supplier.

Private by design

Your data, your control

Connect in two minutes, disconnect in one click. Your figures stay yours.

  • Read-only

    Your assistant can look, never touch: nothing changes in WhatSales or on your marketplaces.

  • Private to your account

    Every account has its own sealed-off access. Your figures are only ever yours.

  • Sign in with WhatSales

    No passwords or marketplace keys handed over, and you can disconnect any time.

Set up

One link. Two minutes.

Nothing to install. Add the connector to your AI app and sign in with WhatSales.

Your connector address

Paste this into your AI app’s connector settings.

https://mcp.whatsales.io/mcp

In early access: book a demo and we’ll switch it on for your account.

Works withClaudeChatGPTGrokClaude CodeCursorVS Code
  1. 1

    In Claude (web or desktop), open Settings, then Connectors.

  2. 2

    Choose Add custom connector and paste the address.

  3. 3

    Select Connect, sign in with WhatSales and allow access.

  4. 4

    Start a new chat and ask about your business.

On Claude Team and Enterprise plans an owner adds it once for the organisation.

Be first to ask

Early access is opening to WhatSales sellers. Book a demo and we’ll switch it on for your account.

Works with Claude, ChatGPT, Grok, Claude Code, Cursor, VS Code and any app that supports remote MCP servers.

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