Ecommerce Profit Analytics:Real Net Profitby SKU and Channel
Real-time profit, updated automatically as every order lands, across every channel you sell on. Always know what's driving performance and where money is lost.
Trusted by 1000+ ecommerce brands – including:
Revenue isn't profit.
There are a lot of costs hiding between a sale and your bank account.WhatSales brings them all together so you can see the true picture.
WhatSales accounts for all of this. Automatically.
Everything You Need to Stay Profitable
Here's where every part of that calculation lives insideWhatSales, fully automatic.
See your entire P&L. Live.
Every marketplace, every fee, every cost - one P&L that's actually comparable across channels.
- Multi-channel P&LAmazon, eBay, Shopify, Walmart and more, all in one view.
- Real-time dataNumbers update the moment an order or fee lands.
- Custom date rangesFilter by day, week, month or any custom period.
Your best seller isn't always your most profitable product.
See true unit economics for every SKU, so you know what to scale and what's quietly costing you money.
- Profit by SKUSee true margin for every product you sell.
- Fee & shipping breakdownEvery marketplace fee and shipping cost accounted for.
- Stock-aware marginsMargins that factor in your actual product cost.
Profit doesn't stop at marketplace fees.
Recurring, fixed and variable costs, factored into every profit number automatically.
- Payroll & softwareTeam and tool costs folded into your real number.
- Logistics & overheadsWarehousing, shipping and every recurring cost included.
- One number, business-wideEvery cost combined into a single profit figure.
ROAS tells you what sold. WhatSales tells you what you made.
Ad spend tied directly to each order's true profit, not just the click.
- Profit-per-campaignSee what each campaign actually made, not just spent.
- Refunds counted inReturns and refunds subtracted from ad-driven profit.
- Compare every channel's adsAmazon, Google and Meta ad profit side by side.
Not what did we sell. What did we keep.
Finance-ready reports by marketplace, product or period, whenever you need them.
- Export in a clickDownload clean reports whenever you need them.
- By channel, SKU or periodSlice reports by marketplace, product or date range.
- Built for accountantsFormatted and ready for your finance team.
Know your numbers, not your guesses.
What ecommerce profit analytics shows
Ecommerce profit analytics shows what each order and SKU actually earned once every cost is taken off, not just what it sold for. Revenue and margin on the selling price both overstate profit, because fees, shipping, refunds and advertising all come out of the sale. WhatSales brings those costs together for every channel you connect, so the profit figure is the real one.
The costs included in your profit figure
- Product cost (cost of goods)
- Marketplace fees and shipping
- Refunds and returns
- Advertising spend, down to profit per campaign
- Operating costs such as payroll, software, logistics and overheads
Who it is for
WhatSales is built for sellers and brands selling across several marketplaces and stores, including experienced sellers who want to scale profit, not just sales. If you sell on Amazon, eBay, Shopify, Walmart, B&Q or others, you can see which products and channels make money and which only look busy.
Guides and tools
- How to calculate true ecommerce profit margin: /insights/how-to-calculate-true-ecommerce-profit-margin
- Profitability analytics for ecommerce sellers: /insights/profitability-analytics-for-ecommerce-sellers
- B&Q Marketplace seller fees: what you pay and keep: /insights/bq-marketplace-seller-fees-what-you-pay-and-keep
- See how performance reporting works: /performance
Customer Success Stories
WhatSales saves me an average of 1–2 hours a day, adding up to a staggering amount over the month. I easily track my results on the app, and overall, it's a great tool for all sellers.
Shabaz Hussain
Simply Malikah
The Impact
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hours saved per month
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WhatSales at scale
£0m+
GMV analysed
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orders analysed
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integrations
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Know your profits. Know what to do next.