17:00 · HoldThe price was changed somewhere else
Hold
Another tool set £89.00 after the repricer did. Not fighting it: hands off for 24 hours, then it tries again.
Repricerby WhatSales
Amazon repricing.Smart, profitable decisions. Done.
Repricer makes the smart, profitable call on every Amazon listing, around the clock: win the Buy Box where it pays, hold your margin where it doesn't. Every change comes with a reason in plain English.
Win the Buy Box.·Keep your margin.·See every reason.
What's inside Repricer
Six parts, one job: the right price on every listing. Pick one to see it in action.
Live repricing
Prices every listing on its own, around the clock, and shows you what it changed today.
Next check in0:45
Strategies
Careful start, Balanced, Maximise margin, Win the Buy Box or Clear stock. Or let the AI strategy set it up for you.
Switch any time
- Careful start
- Balanced
- Maximise margin
- Win the Buy Box
- Clear stock
- AI strategy
- Careful start
Guardrails
A min and max per listing, a margin floor and Amazon's price limit. It never prices outside them.
Outside your limits0 prices
Price history
Every price it decided on, newest first, with the reason in plain English and whether it went live.
Latest decision
- Raise
£84.00£88.20 - Compete
£49.99£49.98 - Kept at €42.00
- Hands off, 24 h
- Raise
£84.00£88.20
Suggestions
Plays picked from your own sales, stock and refunds, plus the listings worth fixing. Nothing starts until you say yes.
Waiting for your yes4 suggestions
Results
What it earned you in profit and Buy Box hours, measured fairly so the market's own swings don't count.
Extra profit+£820
How it thinks
Watch it price one listing for a whole day
Rivals move, the Buy Box changes hands, another tool steps in. Repricer answers each moment with one of four moves, inside your limits, and says why.
Trailpeak Runner 2, Sage, UK 8Amazon UK · sample
Time23:00
Your price£89.00
Lowest rival£90.00
Buy BoxYou
Sample listing and prices. Tap any decision to jump to it.
Step 1 · Choose how it prices
Pick a strategy. Switch any time.
Every strategy uses the same guardrails. What changes is what it leans towards: safety, balance, profit, sales or clearing stock.
Where everyone starts
Careful start
For your first weeks, or when you switch from another repricer. It earns your trust before it does anything bold.
- Steps up while you hold the Buy Box
- Under-margin listings stay put
- Cuts capped at 15% below today
- Never under your margin floor
How the price movesSmall steps up, never far
Best for: New accounts, and sellers moving over from another repricer.
Balanced
Competes for the Buy Box where that pays, and raises where you already hold it.
- Wins the Buy Box back in steps
- Raises towards the next offer
- Stays inside your min and max
- Never under your margin floor
How the price movesWins it back, then climbs
Best for: Most catalogues, once you've settled in.
Maximise margin
Leans towards higher prices, and only competes when the sale is worth it.
- Raises when you have the Buy Box
- Sole seller? Up a little each day
- Stays inside your min and max
- Never under your margin floor
How the price movesLeans upwards, step by step
Best for: Products with few rivals or steady demand.
Win the Buy Box
Goes after the Buy Box more often, to win more sales, inside your limits.
- Competes whenever a rival has it
- Breaks ties by a penny, once
- Stays under Amazon's price limit
- Never under your margin floor
How the price movesGoes to just under the rival
Best for: Fast movers, where sales volume matters most.
Clear stock
Prices to move units on the listings you want to sell through.
- Favours the sale over the margin
- Spots products stuck at Amazon
- Stays inside your min and max
- Never under your margin floor
How the price movesEases down towards the floor
Best for: Ageing stock and seasonal lines.
With a package
AI strategy
Studies your account for 48 hours and chooses every setting itself, with min and max prices where they're needed.
- Learns from your sales and stock
- Sets min and max where needed
- Every decision still explained
- Never under your margin floor
How the price movesAdapts to your account
Best for: Sellers who'd rather not tune anything.
Step 2 · It decides
Four moves, each with a reason
Every listing gets one of four decisions. You'll always see which one, and the sentence that explains it.
Raise
You hold the Buy Box and there's room above you. It steps your price up towards the next offer.
Summit Hiking Boot · UKYou hold the Buy Box; next offer £129.00. Raise to £118.50, a step towards it.
Compete
A rival holds the Buy Box or matches you. It moves just enough to win it, in steps.
Trailpeak Runner 2 · FRAbove the Buy Box at €79.90. Steps down to €86.45 now, at most 5% a change.
Protect margin
Winning would mean selling below your floor. It keeps the price where you still make money.
Stride Training Short · DEThe Buy Box fell to €36.50, under your €38.90 floor. Staying at today's price.
Hold
Nothing to gain by moving, or something else is pricing the listing. It watches and waits.
Everyday Cotton Tee · ITAnother tool changed this price. Hands off for 24 hours, then it tries again.
Sample listings and prices.
Step 3 · Inside your limits
Eight checks before any price goes out
Repricing should never cost you money. Every price it wants to send runs past all eight of your rules first, whatever the strategy. If a rule says no, the rule wins.
Trailpeak Runner 2Amazon UK · wants to raise
Proposed£88.20
Goes out£88.20
Passed all 8 · sent
minmax
Your own min and max
Give any listing its own lowest and highest price, or pause it.
floor
A margin floor
It never prices under your margin. Listings already under it stay at today's price.
Steps, not jumps
Prices move in small steps, at most 5% a change, so nothing lurches overnight.
Amazon's limit
Amazon's price limit
Stays under Amazon's limit, so your offer can still be featured.
−15%
A cap on cuts
Careful start never cuts deeper than 15% under today's price.
cap
A daily change cap
A limit on changes per day keeps prices calm and your account tidy.
Hands off
24 h
24 h
Hands off other tools
If another repricer or a hand edit changes a price, it backs off for 24 hours instead of fighting.
Held
Refund guard
Watches every refund, and holds a listing's price when refunds say something's wrong.
Sample listings and prices.
Price history
Every price, explained
No black box. Every price the repricer decides on is logged, newest first, with the reason written the way you'd explain it to a colleague.
- Sent
Live on Amazon. The new price went out to your listing.
- Not picked
Logged only. The listing isn't live yet, so you see what it would have done.
- Not sent
Held back. Decided, but not sent this time. The reason says why.
- Hands off
Paused. Another tool changed the price, so it steps aside for 24 hours.
- Kept
Margin protected. Moving would have gone under your floor.
TodayPaused while you read
- Trailpeak Runner 2UKSent
£84.00£88.20+5.0%You hold the Buy Box and the next offer is £92.40. Raise to £88.20, a step towards it.
- Coastline Canvas SneakerUKSent
£49.99£49.98−£0.01A rival matches your £49.99 and holds the Buy Box: 1p under to break the tie, once.
- Alpine Merino HoodieESNot picked
€65.00€66.10+1.7%You hold the Buy Box and the next offer is €67.40. Raise to €66.10, still under it.
- Trailpeak Runner 2FRNot sent
€91.00€86.45−5.0%Priced above the Buy Box at €79.90. Go 1p under it in steps: €86.45 now (at most 5% a change).
- Everyday Cotton TeeITHands off€29.00no change
Something else changed this price after the repricer set it. Hands off for 24 hours, then it tries again.
- Summit Hiking BootUKSent
£110.00£112.20+2.0%You're the only seller. Raise 2% (a day at most) up to £125.00.
Sample listings. Hover to pause the feed.Tap to pause the feed.
Worth fixing & suggestions
It finds the money. You say yes.
Repricer points to the listings where one change of yours earns more, biggest first, and suggests plays from your own sales, stock and refunds. Nothing starts until you approve it.
Worth fixing
42 listings where a change of yours earns more.
+£640a month, if sales hold
Selling below cost5 listings
£58lost a monthYour minimum keeps it out21 listings
+£410a monthOver Amazon's price limit6 listings
+£64a monthRoom to charge more4 listings
+£88a monthNot repriced live yet6 listings
+£78a monthSuggestions
Plays picked from your own sales, stock and refunds.
Needs a look
Priced elsewhere tooAnother tool keeps repricing these, so it stays hands off.
Suggested
Stuck at your floorListings sitting at their minimum that are worth a second look.
Suggested
Clear stockProducts stuck at Amazon that should be moving.
Suggested
Packing limitKeeps orders within what you can pack on your busiest day.
On
No product costListings without a cost are repriced carefully, never far under usual.
On
Refund guardWatches every refund and holds listings when it needs to.
Nothing starts until you say yes.
Sample account figures.
Results
Measured, not guessed
Most repricers take credit for every good week. Repricer compares your listings against ones it didn't touch, and only calls a result when it's bigger than chance.
Extra profit, added up since going liveYour listings against listings it didn't touch
Clear change
Your listings
Listings it didn't touch
What chance alone does
A fair comparison
Each listing is set against listings it didn't touch that held the Buy Box about as often.
The market doesn't count
When prices swing for everyone, the grey band shows it. Until a result clears it, it says too early to call.
Refunds left out
They belong to the sale they undo, so they never inflate the numbers.
Illustrative figures. Your own results appear in Repricer once it has been live long enough to measure.
What you get
Set it once. Let it work.
Five things you stop worrying about the day Repricer goes live.
RUNNING
1,284 prices checked today
Runs by itself
Thousands of listings priced around the clock, nights and weekends included. No daily checking.
66%Buy Box share
More Buy Box
Wins it where it pays, and keeps it without racing to the bottom.
Margin kept
Never under your floor, never outside your min and max.
Trailpeak Runner 2£84.00 → £88.20
You hold the Buy Box and the next offer is £92.40. Raise to £88.20, a step towards it.
Every reason shown
Each change explained in a sentence you can read at a glance.
Proof, not promises
Results measured against listings it didn't touch.
Live pricing on Amazon
Smart, profitable decisions. Done.
Win the Buy Box, keep your margin and see the reason for every price. Start on Careful start with your own listings and switch strategies whenever you're ready.
Amazon UKAmazon DEAmazon FRAmazon ESAmazon ITAmazon NL