How to Set Up Goals

Goals in WhatSales help e-commerce sellers track their performance across key metrics like ACOS, ROAS, TACOS, and more. You can set goals collectively or at a product level, grouped by SKU, Linnworks ID, Parent, or Manual Groups. Here’s a step-by-step guide:

1. Managing Collective Goals

How to Access:

• Click on the "Collective Goals" button in the Product Performance Page.

What You See:

The Collective Goals screen is divided into various views:

• All Goals: Shows all active and inactive goals collectively.
• On Track: Goals progressing well, shown in green.
• Goals to Consider: Goals that may need attention, shown in yellow.
• Unlikely to Achieve: Goals in danger of failing, shown in red. These indicate that if progress continues at the current pace, the goal won't be achieved.
• No Progress: Goals with no progress made yet.

Key Features:

• You can see progress bars for metrics like ACOS, ROAS, TACOS, DRR, Net Margin, and Units.
• Filter goals by platform, country, product type, or category for detailed insights.

2. Creating a New Goal

How to Access:

• Click on the "Create New Goal" button on the top-right of the Collective Goals screen.

Steps:

• Define Filters:Platform, Region, and Products: Choose the scope of the goal.
• Linnworks Category: Narrow down to specific categories for targeted goals.
• Set Start Date and Duration:Use the calendar to set the start date.
• Choose the goal duration (e.g., days, weeks, or months).
• Define Metrics:Set target values for metrics like ACOS, ROAS, TACOS, DRR, Refund Ratio, Net Margin, and Units Sold.
• Reset Option:Decide whether the goal should reset automatically at the end of the selected duration.
• Save:Click Save to create the goal.

3. Setting Goals for Individual Products

How to Access:

• Click the "Set Your Goal" button for a specific product.

Steps:

• Product-Specific Information:Review product details such as stock, selling price, and COGS (cost of goods sold).
• Set Target Metrics:Define targets for each metric (e.g., ACOS, Units Sold).
• The progress bar will automatically track progress based on live data.
• Recurrence:Specify if the goal should repeat after completion.
• Only one active goal is allowed per product.
• View Goals History:Track the start and end dates of previously achieved goals.

Grouping Options:

• Goals can be set by:SKU
• Linnworks ID
• Parent Group
• Manual Groups

4. Email Notifications for Goal Tracking

How It Works:

Based on the recurring query logic:

• For Monthly Goals:Emails are sent on Day 2, Day 8, Day 14, Day 20, and Day 26 of the goal duration.
• For Weekly Goals:Emails are sent on Day 2, Day 4, and Day 6.

Email Content:

• Summarizes the status of all active goals, highlighting:Goals on track with their progress percentages.
• Goals unlikely to achieve or with no progress for immediate action.

Benefits for Sellers:

• Timely Alerts: Enables proactive adjustments to marketing, pricing, or inventory strategies.
• Performance Insights: Helps identify weak areas across platforms, regions, or product categories.
• Revenue Optimization: By tracking progress toward net margin and unit sales goals, sellers can focus on profitability.

Benefits of Setting Goals in WhatSales

1. Track Key Metrics: Monitor performance in real-time across multiple dimensions like ACOS, ROAS, and TACOS.
2. Increase Profitability: Stay aligned with profitability targets by keeping metrics like Net Margin and Refund Ratios in check.
3. Proactive Decision-Making: Get timely alerts and detailed progress reports to make data-driven adjustments.
4. Focus on Growth: With clear goals, sellers can prioritize scaling their e-commerce business without losing sight of critical metrics.

This guide ensures that sellers can maximize their performance monitoring and achieve better business outcomes with WhatSales