How to Use the BSR & Sales Performance Feature

BSR and Sales Performance Overview

The new WhatSales BSR and Sales Performance Dashboard provides detailed insights into Amazon sales performance, BSR trends, and ad strategy. It enables you to monitor results in real time and make data-driven decisions to optimize your business.

Understanding the Dashboard

The BSR and Sales Performance Dashboard helps you:

• Track sales performance over 30, 60, 90, and 180 days.
• Monitor changes in BSR (Best Seller Rank) to identify opportunities.
• Analyze ad spend efficiency and improve ROAS.
• Receive AI-driven actionable insights to scale, optimize, or stop ads based on data.

Navigation and Filters

At the top of the dashboard, category filters allow you to segment products by performance and take quick action.

Available Filters and Their Functions:

• Total: Displays all tracked products.
• Stock Issues: Highlights products low on stock that may affect ad performance.
• Ad Spend Wastage: Identifies products with ad spend but poor ROAS or no sales.
• Sales Declining: Shows products experiencing a drop in sales.
• Increase/Optimize Ads: Lists products with potential for growth through more ads.
• Stable Sales: Displays products with consistent performance and BSR stability.
• Sales Scaling: Identifies top-performing products ready for ad scaling.
• No Ad Spend - Growing: Highlights products growing organically that could benefit from ads.
• Dead Sales - No Activity: Displays products with no sales or ad activity requiring action.
• Data Issues: Marks listings with missing or incomplete BSR or sales data.
• Monitor Only: Lists products that need observation without immediate action.

Click any filter to view the relevant products instantly.

Understanding the Data Table

Each row in the table represents a product with detailed performance metrics.

Column Descriptions:

• SKU: Unique product identifier.
• BSR Category: Category where the product is ranked.
• Avg / Best / Worst / Latest BSR: Shows ranking performance over time.
• Units Sold (30, 60, 90, 180 Days): Indicates sales volume across selected timeframes.
• Unit Price: Current selling price.
• Stock: Current inventory level.
• Sales Change %: Percentage change in sales performance.
• Revenue: Total revenue generated.
• Ad Spend: Total ad cost for the product.
• ROAS: Return on Ad Spend, calculated as revenue divided by ad spend.
• Ad_Action: AI recommendation, such as “Increase Ads,” “Optimize Ads,” or “Stock Low - Reduce Ads.”

Click on SKU links to view listings on Amazon or use “See Ads” to analyze ad performance details.

How to Take Action

Scenario 1: Sales Dropping Fast

What to Check:

• Declining BSR ranking.
• Sharp drop in sales volume.
• Ad Spend and ROAS performance.

Actions:

• Optimize ad targeting, keywords, and bids if ads are running.
• Restart or adjust campaigns if ads are off.
• Delay ad scaling if stock is low until inventory is stable.

Scenario 2: Ads Running but No Sales

What to Check:

• Ad Spend generating no revenue.
• ROAS below 0.8 indicating wasted spend.
• Declining Sales Change %.

Actions:

• Pause or optimize low-performing campaigns.
• Adjust pricing or offer discounts.
• Review competitor pricing and visibility.

Scenario 3: Product Scaling Successfully

What to Check:

• Positive Sales Change %.
• Improving BSR ranking.
• ROAS above 2.0 with strong stock levels.

Actions:

• Increase ad budget for scaling.
• Broaden targeting to reach new markets.
• Confirm sufficient stock before scaling further.

Scenario 4: Stable Sales

What to Check:

• Consistent sales performance across timeframes.
• Stable BSR with no major fluctuations.

Actions:

• Maintain current ad strategy.
• Continue monitoring ROAS.
• Watch competitors for pricing or promotion changes.

Scenario 5: No Sales and No Ads Running

What to Check:

• Stagnant sales data for 30, 60, or 90 days.
• No active ads or traffic sources.

Actions:

• Launch ad campaigns and consider discounts.
• Review listing optimization, including titles, images, and reviews.
• Evaluate competitor performance in the same category.

Best Practices

• Prioritize actions using filters, addressing Stock Issues and Ad Wastage first.
• Sort by Stock or Sales Change % to identify urgent problems.
• Use Ad Spend and ROAS metrics to refine ad strategy.
• Monitor BSR trends to anticipate long-term sales performance.

Summary

The BSR and Sales Performance Dashboard equips sellers with clear insights for faster decision-making. By combining filters, performance trends, and AI recommendations, you can increase sales, manage ad efficiency, and prevent losses effectively.

Start analyzing now to optimize your Amazon business performance with WhatSales.