eCommerce Expo 2025: Key Highlights and Insights
25 September 2025

eCommerce Expo 2025: Two Days of Innovation and Growth
WhatSales proudly showcased its profitability and performance platform to a diverse audience of ecommerce professionals. From bedroom entrepreneurs to multi-million-SKU brands, sellers of every size visited our stand to see how WhatSales delivers real-time clarity across Amazon, eBay, Shopify, Temu, and more.Our plug-and-play solution helps sellers cut through scattered reports and spreadsheets by combining sales, fees, refunds, inventory costs, and ad spend into one simple dashboard.
Key Conversations and Insights
Over two busy days, we connected with decision-makers from agencies, logistics providers, and leading marketplace platforms. The strongest interest came from sellers looking to:• Track true profit across multiple channels in real time• Forecast inventory to avoid costly stockouts or overstocking• Understand the impact of refunds, replacements, and ad spend on margins• Scale operations while maintaining transparency and control
WhatSales in Action
Sellers were excited to see how WhatSales automates profitability tracking across Amazon, eBay, Walmart, Shopify, and more. From real-time profit dashboards to features tackling refunds, fees, COGS, shipping, and inventory forecasting, our platform simplifies complex data so sellers can focus on growth instead of spreadsheets.
Highlights from the Show Floor
With more than 12,000 attendees, the Expo buzzed with energy from start to finish. Our team demonstrated live dashboards, walked visitors through real use cases, and answered in-depth questions from sellers of every size. We showcased new reporting tools and discussed upcoming features designed to make ecommerce profitability easier to manage, from smarter inventory forecasting to more detailed expense tracking. The steady stream of conversations reinforced how critical clear, accurate data is for sellers who want to scale while protecting margins. Many attendees shared challenges around multi-channel growth, stockouts, and ad spend, giving us valuable insights to shape future product improvements and partnerships.
Partner Spotlight
We were privileged to have industry leaders engage with us throughout the event. Barry and his team from SOL brought valuable marketplace expertise to our discussions, offering insights that resonated with sellers looking to scale profitably. We were equally excited to welcome DLM and Trimming Shop, whose presence highlighted the strength of collaboration in the ecommerce ecosystem.
The eCommerce Expo highlighted the strong demand for smarter solutions. With marketplaces growing more competitive, profitability and clarity are essential. WhatSales provides the data and automation sellers need to scale with confidence.
Missed the chance to meet us at eCommerce Expo 2025?
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WhatSales is our go-to sales tool for growing our Amazon, eBay, and Shopify stores. It’s reliable, insightful, and essential for driving results
Their software offers excellent visibility and in-depth insights, helping us make informed decisions that boost profitability. Highly recommended.
WhatSales' integration with Linnworks is a game-changer for e-commerce sellers, offering real-time insights and streamlined operations to boost profit.