WhatSales

Ecommerce profitability insights

Guides and updates on ecommerce profitability, multichannel selling and running a leaner operation.

Performance

Ecommerce Performance Analysis: What to Track

Ecommerce performance analysis is about finding what is working, not what looks busy. These are the metrics worth tracking and how to read them together.

9 October 2026

Performance

Ecommerce Performance Reports: What to Include

A useful ecommerce performance report fits on one page and answers what changed and why. Here is what to include, how often, and who should read it.

9 October 2026

Profitability

Profitability Analytics for Ecommerce Sellers

Profitability analytics shows what each order, product and channel actually earns after every cost. Here is how it works and what to look for in a tool.

9 October 2026

Performance

Walmart Seller Analytics: What to Track

Selling on Walmart Marketplace? Track profit after referral fee, WFS fulfilment, ads and returns, not just sales. Here are the numbers worth watching.

9 October 2026

Performance

How Performance Intelligence Platforms Drive Revenue Recovery in Online Retail

Every multichannel catalogue has products quietly underperforming somewhere in it, a listing that lost its ranking, a SKU where ad spend crept up faster […]

9 October 2026

Inventory

Maximise Profits and Customer Retention with Automated Stock Monitoring

A customer who buys from you once and finds the item out of stock on their next visit doesn't usually complain, they just buy from someone else. Stock […]

8 October 2026

Performance

Order Transparency: Transforming Business Success with Clear Sales Breakdown

"Sales are up" is rarely the whole story. Total revenue can climb while your most profitable product line quietly loses ground to a channel that costs more […]

6 October 2026

Inventory

Maximise Sales and Minimise Stock-Outs: The Power of Automated Inventory Solutions

A stockout doesn't just cost the sales you miss while a listing is unavailable. On Amazon and most other marketplaces, running out of stock also drops your […]

2 October 2026

Profitability

How to Calculate True Ecommerce Profit Margin (Not Just Revenue)

"Revenue is up" and "we're more profitable" are two different claims, and most sellers only track the first one. A product can sell more units every month while its actual profit shrinks, and a simple sales report will never show you that happening.

2 October 2026

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