B&Q + WhatSales

B&Q is the UK’s largest home improvement and DIY retailer. Founded in 1969, B&Q has grown to operate more than 300 stores across the UK and Ireland, serving millions of customers every year. Known for offering everything from building materials and tools to home décor and garden products, B&Q has become the go-to destination for homeowners, DIY enthusiasts, and professional tradespeople.

Over the years, B&Q has built strong brand trust by focusing on affordability, product variety, and in-store expertise. It is part of Kingfisher plc, an international home improvement company that also owns Screwfix, Castorama, and Brico Dépôt.

When B&Q Became a Marketplace

In 2023, B&Q launched its online marketplace powered by Mirakl, marking a major shift in its digital strategy. What was once a traditional retail website, diy.com, became a hybrid platform where third-party sellers can list and sell products alongside B&Q’s own range.

This change opened new opportunities for sellers. By joining the B&Q marketplace, businesses gain access to one of the UK’s most visited retail sites and the trust associated with a brand that has served millions of customers for decades. Sellers can now showcase their products directly to B&Q’s large customer base while benefiting from the visibility, credibility, and reach that comes with being part of a recognized retail name.

Why the Marketplace Matters for Sellers

The B&Q marketplace is a fast-growing sales channel for UK businesses. Sellers gain access to diy.com’s massive traffic, B&Q’s trusted brand, and a customer base actively searching for DIY, home, and garden products. It’s a strong opportunity to grow sales with early-mover advantage.

Massive traffic with diy.com, one of the UK’s most visited retail sites
Brand credibility through B&Q’s trusted name
Strong category fit in DIY, tools, furniture, lighting, and outdoor products
Early-mover advantage with higher visibility in a growing marketplace

Reasons to adopt B&Q

Connect with a trusted UK home improvement retailer
Access B&Q’s fast-growing Mirakl-powered marketplace
Reach millions of DIY, gardening, and home improvement shoppers
Scale across 190+ marketplaces within the Mirakl ecosystem

Opportunity for Different Types of Sellers

DIY: Tools, materials, paints, hardware
Home: Décor, furniture, lighting, storage
Garden: Furniture, plants, décor, barbecues
Outdoors: Grills, sheds, patio essentials

How to Sell on B&Q

Selling on B&Q’s marketplace is straightforward. You can apply directly through their seller portal, powered by Mirakl:

Apply to Sell on B&Q Marketplace

After approval, you can list your products, set pricing, and manage inventory through Mirakl. Orders are fulfilled directly by you as the seller, giving you control over logistics and customer experience.

Seller Challenges on B&Q

Selling on B&Q comes with challenges:

Limited profit visibility after fees, refunds, and ads
Time-consuming manual spreadsheets for reporting
Slow stock and pricing updates across channels
No unified view of Amazon, eBay, Shopify, and B&Q performance
Hidden costs and fees that reduce margins
Difficulty tracking refunds and returns impact
Lack of real-time insights for faster decision-making

What You Must Have to Succeed on B&Q

To grow effectively on B&Q’s marketplace, sellers need:

A centralized dashboard to monitor sales, refunds, and fees
Real-time profit tracking rather than delayed reporting
Automated reporting to replace manual spreadsheets
A unified view across B&Q and other sales channels

Key Requirements for Marketplace Success

To do well on B&Q you need:

Integration with your seller account so data flows automatically
Real-time visibility of sales, fees, returns
Unified dashboard combining B&Q and other channels
Reports ready for financial review

The WhatSales Advantage for B&Q Sellers

WhatSales gives B&Q sellers complete visibility of their business. Instead of relying on partial data from Mirakl or juggling spreadsheets, sellers get a single source of truth for sales, costs, and profitability. With full transparency across fees, refunds, and returns, you always know exactly where you stand and can make faster, smarter decisions.