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No referral fee. So where’s the margin going?
Your BigCommerce store doesn’t hand a slice of every sale to a marketplace, so the profit gap is quieter: processing fees, shipping, ad spend and product cost, all nibbling at a number you never actually see. WhatSales adds it up, order by order.
Order-level accuracy · Multi-marketplace · Per-SKU profit & margin
Connected
real-time sync
Wherever you are with BigCommerce, WhatSales fits.
Sales look healthy. Margin is a mystery?
See real profit after processing fees, shipping and ad spend, order by order.
Building your store before day one?
Price with real costs baked in from launch, not guesswork you fix later.
Wondering which channel actually pays best?
Put your BigCommerce margin side by side with every marketplace you sell on.
No marketplace takes a cut. So the leak is somewhere else.
There’s no referral fee eating into a BigCommerce sale, which is exactly why the gap between revenue and profit is so easy to lose track of. Payment processing, the shipping label you bought yourself, the app subscriptions ticking along in the background, the ad spend that brought the customer in: none of it shows up on the order confirmation. A sales total tells you what came in. It never tells you what stayed.
A referral fee you don’t pay is margin you get to keep.
A typical marketplace referral fee runs around 15%. On your own BigCommerce store there’s no referral fee: you pay your payment provider instead, often a small percentage plus a fixed charge. On the same sale that’s a big difference, and across a whole catalogue it adds up fast, but only if you can actually see it.
Publish once, sell everywhere.
Flow lets you create and update product listings across multiple stores, marketplaces and regions from one place. Push a new listing, or a price, title or content change, out from BigCommerce to every marketplace you sell on in a single click, instead of editing every channel by hand.
BigCommerceYour storefronteBayPrice & contentAmazonPrice & contentTescoMirakl offersFewer manual edits, fewer mismatched prices and descriptions between channels, and a faster path from “new product” to “live on BigCommerce and everywhere else.”
Everything you need to run your store, in one place.
Performance
A product page can be pulling visitors and still be underperforming once ad spend and processing fees are counted. Performance tracks sales trends, orders and refund rates on your store alongside every marketplace you sell on, so you can tell what’s actually driving growth.
Restock
Running ads to a product page that says “sold out” burns budget for nothing. Restock flags low inventory automatically, before your best-performing line goes dark.
Replan
Not every product deserves a second order, especially once processing fees, shipping and ad spend are accounted for. Replan shows you which products are actually worth reordering, based on real sales and margin performance, not just what’s moving.
Sourcing
You know a product is selling well. What you don’t always know is whether your supplier can restock it before you sell through. Sourcing tracks supplier lead times alongside your sales pace, so restocking decisions reflect real turnaround.
Engage
Without a marketplace badge to fall back on, your own store’s reputation rests entirely on how you handle customers. Engage keeps every message and support ticket in one inbox, so nothing slips through.
Workspace
Scaling your own store brings its own content, imagery and product-page demands. Workspace takes on the listing copy, product imagery, variation and bundle setup, quality assurance and day-to-day support, so growth doesn’t cost you your week.
Three ways to get your products onto BigCommerce
Already selling elsewhere? Import into BigCommerce with AI. Have a CSV? Upload it.
Building from scratch? Use Product Studio. All three routes land the same place, live on BigCommerce, through Flow.
Import from Source
Move listings from other marketplaces onto BigCommerce
- 1Select your source marketplace.
- 2AI optimises for BigCommerce.
- 3Publish to BigCommerce.
CSV Upload
Bulk import made simple
- 1Upload your CSV template
- 2Review and validate your data
- 3Publish your listings to BigCommerce
Product Studio
Create BigCommerce listings from scratch
- 1Add product details and images
- 2Complete attributes and pricing
- 3Publish to BigCommerce
Quick answers to popular questions
We're always around to help, reach out via email or phone and we'll be happy to assist.