WhatSales × Etsy Integration

Your Etsy sales are up. Is your profit?

WhatSales connects to your Etsy shop and rebuilds every order into one true profit figure, after transaction fees, payment processing, listing fees, Etsy Ads, delivery and product cost.

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Order-level accuracy · Multi-marketplace · Per-SKU profit & margin

Connect→Sync→GrowLive · Etsy UK

Connected

real-time sync

ProfitabilityReal net profit

PerformanceAd spend & ACOS

InventoryStock & reorders

FlowListings everywhere

WorkspaceDone-for-you team

Where are you starting from?

Wherever you are with Etsy, WhatSales fits.

Already selling

Not sure what you’re really keeping?

See real profit after fees, restock timing, and what’s actually converting.

New to Etsy

Setting up your first listings?

Price your listings around Etsy’s real fees before you open the shop.

Winning elsewhere

Wondering how Etsy compares?

See how your Etsy margins stack up against Amazon, eBay or your own store.

Why Etsy margins are hard to track

A marketplace built for makers, with fees that stack up on every sale.

Etsy charges a listing fee to publish an item, a transaction fee on the item price and delivery, a payment processing fee on the full order and, in the UK, a Regulatory Operating fee. If an order came through Etsy’s Offsite Ads, an advertising fee comes off as well. A sales total on its own doesn’t tell you what an order actually earned. You have to work backwards through every fee to find out.

Every Etsy order is reconstructed from its components: principal and shipping charged to the buyer, so the starting number is the real one, not an estimate. WhatSales then deducts the costs that decide whether an order made money:

✓Transaction and payment processing fees taken off at Etsy’s actual rates.
✓Etsy Ads and Offsite Ads costs, so promoted sales show their true cost.
✓Shipping & postage, including labels you buy yourself.
✓Product cost (COGS) and any per-unit or operational costs you add.
✓Full order P&L, plus product-level economics for every SKU.

The result is an estimated profit and margin you can trust: the figure that reaches your bank, ready to sort, filter and trend across your whole catalogue.

True profit on every Etsy order, not a sales total. Etsy’s transaction fee, payment processing, listing fees and advertising all chip away at the same sale. WhatSales rebuilds each order from its raw parts, then applies the actual costs, to give you profit and margin per order and per SKU.

Sort by margin, filter by product, trend across the quarter: Etsy sits in one dashboard with Amazon, eBay, Shopify and every other channel you connect, rather than in a payment account you have to decode by hand.

Every Etsy fee on one order

A sale that looks profitable can be thinner than it seems.

Take a £20 item with £3.50 delivery, sold by a UK shop. Etsy’s fees on that one order depend on whether the sale came through Offsite Ads. These are illustrative figures from Etsy’s published UK rates, before VAT on the fees.

Standard sale

6.5% transaction fee, 4% + 20p processing, 0.48% Regulatory Operating fee and the US$0.20 listing fee.

£2.93

Offsite Ads sale, 12%

For shops with US$10,000+ in sales over the past year.

£5.75

Offsite Ads sale, 15%

The standard Offsite Ads rate for smaller shops.

£6.46

Same item, same price: Etsy keeps anywhere from about 12% to over 27% of the order. WhatSales works out the real fees on each order, so the ones that came through Offsite Ads don’t get averaged away.

Publish once, sell everywhere.

Flow lets you create and update product listings across multiple stores, marketplaces and regions from one place. Push a new listing, or a price, title or content change, to Etsy and your other channels in a single click, instead of editing every store by hand.

📦

Your product

Price~~£24.99~~→£22.99

Publish everywhere →

EtsyPrice & content~~£24.99~~£22.99Queued✓ Synced

AmazonPrice & content~~£24.99~~£22.99Queued✓ Synced

ShopifyLive listing~~£24.99~~£22.99Queued✓ Synced

TescoMirakl offers~~£24.99~~£22.99Queued✓ Synced

Fewer manual edits, fewer mismatched prices and descriptions between channels, and a faster path from “new product” to “live on Etsy and everywhere else.”

Everything you need

Everything you need to run Etsy, in one place.

Performance

A listing can be getting plenty of views on Etsy and still be underperforming against what it should deliver after fees. Performance tracks sales trends, orders and refund rates on Etsy alongside every other channel, so you can tell what’s actually driving growth.

Restock

When an Etsy listing sells out it drops out of search, and bringing it back means renewing it. Restock flags low inventory automatically, so your best sellers stay live.

Replan

Not every product deserves a second batch, especially once Etsy’s fees and ad costs are accounted for. Replan shows you which products are actually worth reordering, based on real sales and margin performance, not just what’s moving.

Sourcing

You know a product is selling on Etsy. What you don’t always know is whether your supplier can restock it in time to protect your listing. Sourcing tracks supplier lead times alongside your sales pace, so restocking decisions reflect real turnaround.

Engage

Fast, helpful replies keep buyers coming back. If you sell beyond Etsy, Engage brings customer messages and support tickets from your other marketplaces into one inbox, so nothing slips through.

Workspace

Scaling on Etsy brings its own listing, photography and content demands. Workspace takes on the listing copy, product imagery, variation and bundle setup, quality assurance and day-to-day support, so growth doesn’t cost you your week.

Step 1 · Get your products in

Three ways to get your products onto Etsy

Already selling elsewhere? Import into Etsy with AI. Have a CSV? Upload it.
Building from scratch? Use Product Studio. All three routes land the same place, live on Etsy, through Flow.

Route A

Import from Source

Move listings from other marketplaces onto Etsy

1Select your source marketplace.
2AI optimises for Etsy.
3Publish to Etsy.

Best for: Moving existing marketplace listings to Etsy using AI.

Route B

CSV Upload

Bulk import made simple

1Upload your CSV template
2Review and validate your data
3Publish your listings to Etsy

Best for: Uploading large product catalogues to Etsy using CSV.

Route C

Product Studio

Create Etsy listings from scratch

1Add product details and images
2Complete attributes and pricing
3Publish to Etsy

Best for: Creating brand-new product listings directly for Etsy.

Quick answers to popular questions

We're always around to help, reach out via email or phone and we'll be happy to assist.

Does WhatSales account for Etsy’s transaction and payment processing fees?

Yes. The transaction fee, payment processing and other per-order fees are taken off each Etsy order before profit is calculated, so the figure you see is what the sale really earned.

Can WhatSales compare my Etsy shop to other marketplaces?

Yes. Etsy data sits alongside Amazon, eBay, Shopify and other connected channels in one dashboard, so you can see which channel actually pays best per item.

How do I connect my Etsy shop?

In WhatSales, go to Connect Platform, choose Etsy, click Connect and sign in to Etsy to approve the connection. Your orders start syncing once Etsy confirms it.