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Your Fruugo sales are up. Is your profit?
WhatSales connects to your Fruugo retailer account and rebuilds every order into one true profit figure, after Fruugo’s fee, delivery, returns and product cost.
Order-level accuracy · Multi-marketplace · Per-SKU profit & margin
Connected
real-time sync
Wherever you are with Fruugo, WhatSales fits.
Not sure what you’re really keeping?
See real profit after fees, restock timing, and what’s actually converting.
Setting up your first listings?
Price your catalogue around Fruugo’s fee and international delivery before you go live.
Wondering how Fruugo compares?
See how your Fruugo margins stack up against Amazon, eBay or your own store.
One fee, shoppers worldwide, and margin that depends on where each order goes.
Fruugo charges a single fee of around 20% of the order value, excluding sales tax, which covers its commission and payment processing, with no listing fees. Orders can come from shoppers around the world, so delivery costs and returns vary from one order to the next. A sales total on its own doesn’t tell you what an order actually earned.
A sale that looks profitable can be thinner than it seems.
Fruugo keeps it simple: no listing fees, and one fee of around 20% of the order value when you make a sale. The rest of the margin question is your own costs, and those change with every destination.
On a £30 order, a 20% fee is £6.00 before you’ve paid for delivery or product. Fee details are from Fruugo’s own seller site. WhatSales takes off the real fee on each order.
Publish once, sell everywhere.
Flow lets you create and update product listings across multiple stores, marketplaces and regions from one place. Push a new listing, or a price, title or content change, to Fruugo and your other channels in a single click, instead of editing every store by hand.
FruugoPrice & contentAmazonPrice & contentShopifyLive listingTescoMirakl offersFewer manual edits, fewer mismatched prices and descriptions between channels, and a faster path from “new product” to “live on Fruugo and everywhere else.”
Everything you need to sell on Fruugo, in one place.
Performance
A product can be getting plenty of traffic on Fruugo and still be underperforming against what it should deliver after costs. Performance tracks sales trends, orders and refund rates on Fruugo alongside every other channel, so you can tell what’s actually driving growth.
Restock
A best-selling product that runs out on Fruugo stops selling in every country at once. Restock flags low inventory automatically, before you run dry.
Replan
Not every product deserves a second order, especially once Fruugo’s fee and international delivery are accounted for. Replan shows you which products are actually worth reordering, based on real sales and margin performance, not just what’s moving.
Sourcing
You know a product is selling on Fruugo. What you don’t always know is whether your supplier can restock it in time to protect your listing. Sourcing tracks supplier lead times alongside your sales pace, so restocking decisions reflect real turnaround.
Engage
Fast, accurate replies keep buyers happy. If you sell beyond Fruugo, Engage brings customer messages and support tickets from your other marketplaces into one inbox, so nothing slips through.
Workspace
Scaling on Fruugo brings its own listing, content and compliance demands. Workspace takes on the listing copy, product imagery, variation and bundle setup, quality assurance and day-to-day support, so growth doesn’t cost you your week.
Three ways to get your products onto Fruugo
Already selling elsewhere? Import into Fruugo with AI. Have a CSV? Upload it.
Building from scratch? Use Product Studio. All three routes land the same place, live on Fruugo, through Flow.
Import from Source
Move listings from other marketplaces onto Fruugo
- 1Select your source marketplace.
- 2AI optimises for Fruugo.
- 3Publish to Fruugo.
CSV Upload
Bulk import made simple
- 1Upload your CSV template
- 2Review and validate your data
- 3Publish your listings to Fruugo
Product Studio
Create listings for Fruugo from scratch
- 1Add product details and images
- 2Complete attributes and pricing
- 3Publish to Fruugo
Quick answers to popular questions
We're always around to help, reach out via email or phone and we'll be happy to assist.