WhatSales
WhatSales×Superdrug
WhatSales × Superdrug Integration

Your Superdrug sales are up. Is your profit?

WhatSales connects to your Superdrug Marketplace account and rebuilds every order into one true profit figure, after commission, your monthly fee, delivery and product cost.

Order-level accuracy · Multi-marketplace · Per-SKU profit & margin

Connect→Sync→GrowLive · Superdrug
Amazon
Shopify
Tesco
SuperdrugConnected
TikTok Shop
Temu
Etsy
WhatSalesreal-time sync
ProfitabilityReal net profit
PerformanceAd spend & ACOS
InventoryStock & reorders
FlowListings everywhere
WorkspaceDone-for-you team
Where are you starting from?

Wherever you are with Superdrug, WhatSales fits.

Already selling

Not sure what you’re really keeping?

See real profit after fees, restock timing, and what’s actually converting.

New to Superdrug

Setting up your first listings?

Price your range around your commission and monthly fee before your first listing goes live.

Winning elsewhere

Wondering how Superdrug compares?

See how your Superdrug margins stack up against Amazon, eBay or your own store.

Why Superdrug margins are hard to track

A trusted health and beauty name, with costs you need to see per order.

Superdrug Marketplace runs on a commission-based model: you pay a commission on each sale plus a monthly fixed fee. Superdrug doesn’t publish the rates, so the numbers sit in your own seller agreement. Add delivery, returns and product cost, and a sales total on its own doesn’t tell you what an order actually earned.

Every Superdrug order is reconstructed from its components: principal and shipping charged to the buyer, so the starting number is the real one, not an estimate. WhatSales then deducts the costs that decide whether an order made money:

  • ✓Commission on each sale, at the rate in your seller agreement.
  • ✓Your monthly fixed fee, added as an operating cost so it counts against your profit.
  • ✓Shipping & postage, including labels you buy yourself.
  • ✓Product cost (COGS) and any per-unit or operational costs you add.
  • ✓Full order P&L, plus product-level economics for every SKU.

The result is an estimated profit and margin you can trust: the figure that reaches your bank, ready to sort, filter and trend across your whole catalogue.

True profit on every Superdrug order, not a sales total. Commission, your monthly fee, delivery and returns all chip away at the same sale. WhatSales rebuilds each order from its raw parts, then applies the actual costs, to give you profit and margin per order and per SKU.

Sort by margin, filter by product, trend across the quarter: Superdrug sits in one dashboard with Amazon, eBay, Shopify and every other channel you connect, rather than in a statement you have to decode by hand.

What Superdrug Marketplace charges

A sale that looks profitable can be thinner than it seems.

Superdrug describes its marketplace as commission based: a commission on each sale and a monthly fixed fee. The exact rates are agreed with Superdrug, so WhatSales uses yours.

Commission on every sale
A percentage of each sale, set in your seller agreement.
%
Monthly fixed fee
A set monthly charge, whether or not you sell.
£ / month
Delivery & returns
Your own fulfilment costs, and orders that come back.
£

Three costs on top of product cost, and none of them shows up in a sales total. WhatSales puts them against your orders, so you see what each sale really earned.

⇄ Flow for Superdrug

Publish once, sell everywhere.

Flow lets you create and update product listings across multiple stores, marketplaces and regions from one place. Push a new listing, or a price, title or content change, to Superdrug and your other channels in a single click, instead of editing every store by hand.

📦
Your product
Price£24.99→£22.99
Publish everywhere →
SuperdrugPrice & content£24.99£22.99Queued✓ Synced
AmazonPrice & content£24.99£22.99Queued✓ Synced
ShopifyLive listing£24.99£22.99Queued✓ Synced
TescoMirakl offers£24.99£22.99Queued✓ Synced

Fewer manual edits, fewer mismatched prices and descriptions between channels, and a faster path from “new product” to “live on Superdrug and everywhere else.”

Everything you need

Everything you need to sell on Superdrug, in one place.

Performance

A product can be getting plenty of traffic on Superdrug and still be underperforming against what it should deliver after costs. Performance tracks sales trends, orders and refund rates on Superdrug alongside every other channel, so you can tell what’s actually driving growth.

Restock

A best-selling product that runs out on Superdrug loses sales you may not win back. Restock flags low inventory automatically, before you run dry.

Replan

Not every product deserves a second order, especially once commission and delivery costs are accounted for. Replan shows you which products are actually worth reordering, based on real sales and margin performance, not just what’s moving.

Sourcing

You know a product is selling on Superdrug. What you don’t always know is whether your supplier can restock it in time to protect your listing. Sourcing tracks supplier lead times alongside your sales pace, so restocking decisions reflect real turnaround.

Engage

Fast, accurate replies keep buyers happy. If you sell beyond Superdrug, Engage brings customer messages and support tickets from your other marketplaces into one inbox, so nothing slips through.

Workspace

Scaling on Superdrug brings its own listing, content and compliance demands. Workspace takes on the listing copy, product imagery, variation and bundle setup, quality assurance and day-to-day support, so growth doesn’t cost you your week.

Step 1 · Get your products in

Three ways to get your products onto Superdrug

Already selling elsewhere? Import into Superdrug with AI. Have a CSV? Upload it.
Building from scratch? Use Product Studio. All three routes land the same place, live on Superdrug, through Flow.

Route A

Import from Source

Move listings from other marketplaces onto Superdrug

  1. 1Select your source marketplace.
  2. 2AI optimises for Superdrug.
  3. 3Publish to Superdrug.
Best for: Moving existing marketplace listings to Superdrug using AI.
Route B

CSV Upload

Bulk import made simple

  1. 1Upload your CSV template
  2. 2Review and validate your data
  3. 3Publish your listings to Superdrug
Best for: Uploading large product catalogues to Superdrug using CSV.
Route C

Product Studio

Create listings for Superdrug from scratch

  1. 1Add product details and images
  2. 2Complete attributes and pricing
  3. 3Publish to Superdrug
Best for: Creating brand-new product listings directly for Superdrug.

Quick answers to popular questions

We're always around to help, reach out via email or phone and we'll be happy to assist.

Does WhatSales account for Superdrug Marketplace commission and fees?
Yes. Commission comes off each order at your agreed rate, and your monthly fixed fee can be added as an operating cost, so it counts against your profit.
Can WhatSales compare Superdrug to my other marketplaces?
Yes. Superdrug sales sit alongside Amazon, eBay, Shopify and other connected channels in one dashboard, so you can see which channel actually pays best per item.
How do I connect my Superdrug Marketplace account?
Log in to your Superdrug seller account, go to your user settings, open Profile, select the API Key tab and copy the key. Then add it in WhatSales under Connect Platform.

We value your privacy

We use cookies to enhance your browsing experience, serve personalised ads or content, and analyse our traffic. By clicking “Accept All”, you consent to our use of cookies.