WhatSales
WhatSales logo × Tesco
WhatSales × Tesco Marketplace

Your Tesco listings are live. Is your profit?

Whether you're already approved on Tesco Marketplace or working toward it, WhatSales shows you what's actually working, protects your margin, and keeps stock in sync across every channel.

Order-level accuracy · Multi-marketplace · Per-SKU profit & margin

One Tesco order Tesco · UK
Order Total£15.99
Principal£15.99
Platform Charges£-3.26
Referral Fee£-2.72
PlatformFeeTax£-0.54
Shipping£-3.79
+FBM Shipping: Evri 48 (upto 2kg)£-3.79
Cost per Unit£-4.58
Cost Per Unit£-4.58
+Operational Cost£0.00
+Internal Shipping Cost£0.00
+Other Costs£0.00
Tax Liability£0.00
Tax Liability on Order Total£0.00
Tax paid on:
COGS and Internal Expenses£0.00
WhatSales flags orders where shipping or commission data is missing, so nothing slips past the profit line.
Est. profit £4.3627.3% margin
Where are you starting from?

Wherever you are with Tesco, WhatSales fits.

Already live
Flying blind on margin?

See real profit, restock timing, and what's actually converting.

Working toward approval
Get ready before you're onboarded

Get your catalogue and operations ready before you're onboarded.

Winning elsewhere
Wondering about Tesco?

See how a curated marketplace like Tesco fits alongside what you're already running.

Why Tesco is different

One of the UK's biggest audiences, with far less room for error.

Tesco Marketplace gives sellers access to one of the UK's largest retail audiences, but it's a curated channel; approval isn't automatic, and category-based commission rates mean margin varies listing to listing in ways that are easy to lose track of. Running on Mirakl also means a different workflow to eBay or Amazon: offers instead of simple listings, and stock feeds that need to stay tightly in sync. A stockout here doesn't just cost a sale; in a curated marketplace, performance issues are noticed.

Tesco profitability

True profit on every Tesco order — not a category guess.

Tesco's commission is set per category, so the same margin assumption doesn't hold across your whole catalogue. WhatSales rebuilds each order from its raw parts, then applies the actual commission and cost, to give you profit and margin per order and per SKU.

Every Tesco order is reconstructed from its components — principal, shipping and tax — so the starting number is the real one, not an estimate. WhatSales then deducts the costs that decide whether an order made money:

  • Category commission pulled from the order at its actual rate, not a flat assumption across your catalogue.
  • Shipping & shipping tax, including courier costs you pay yourself.
  • Product cost (COGS) and any per-unit or operational costs you add.
  • Tax / VAT liability, with claimable amounts separated out.
  • Full order P&L, plus product-level economics for every SKU.

The result is an estimated profit and margin you can trust — the figure that reaches your bank, ready to sort, filter and trend across your whole catalogue.

The same margin assumption doesn't hold across categories

Tesco sets commission per category, so a listing that looks profitable at a glance can be thinner than expected once its actual rate applies. WhatSales applies the real rate to every order.

Electricals
Lower commission category.
8%
Toys & Games
Mid-range commission category.
12%
Home & Garden
Higher commission category.
15%

Three categories, three commission rates — the same £20 product earns a different margin in each. WhatSales tracks the real rate per order, so nothing gets averaged away.

Store level

The same maths, rolled up across your whole Tesco store.

Order by order or store-wide, every figure is built the same way — sales in, every real cost out, profit and margin at the end. No averages, no assumed commission.

WhatSales · Tesco store overview
Region
Order Info
Orders: 15
Units: 24
Refunds:
Refund Ratio: 0.00%
Daily Run Rate: 0.77 /Day
See Refund Reasons See Promos Used
PPC
Ad Spend: £ 0.00
PPC Sales: £ 0.00
ACOS: 0.00%
TACOS: 0.00%
ROAS: -
Details
+Sales:£ 131.76
+Charges:£ -26.88
+Shipping:£ -50.53
+Ad Spend:£ 0.00
+Refunds:£ 0.00
+COGS:£ -37.44
Est Profit:£ 16.91
+Tax/Vat Liability:£ 0.00
Est Profit After Tax:£ 16.91
Margin:12.83%
Straight from the app: 15 orders and 24 units on Tesco UK — £131.76 of sales, less £26.88 Tesco charges, £50.53 shipping and £37.44 product cost, leaving £16.91 est. profit at 12.83% margin. Shipping alone is 38% of sales here — exactly the kind of drag a revenue figure never shows you.
Flow for Tesco

Publish once, sell everywhere.

Flow lets you create and update product listings across multiple stores, marketplaces and regions from one place. Push a new listing — or a price, title or content change — to Tesco and your other channels in a single click, instead of editing every store by hand.

📦
Your product
Edit once in Flow
Publish everywhere →
TTescoMirakl offersSynced
AAmazonPrice & contentSynced
EeBayPrice & contentSynced
SShopifyLive listingSynced

Fewer manual edits, fewer mismatched prices and descriptions between channels, and a faster path from "new product" to "live on Tesco and everywhere else."

Step 1 · Get your products in

Three ways to get your products onto Tesco

Already selling elsewhere? Import into Tesco with AI. Have a CSV? Upload it.
Building from scratch? Use Product Studio. All three routes land the same place — live on Tesco Marketplace, through Flow.

Route A

Import from Source

Move listings from other marketplaces onto Tesco

  1. 1Select your source marketplace.
  2. 2AI optimises for Tesco.
  3. 3Publish to Tesco.
Best for: Moving existing marketplace listings to Tesco using AI.
Route B

CSV Upload

Bulk import made simple

  1. 1Upload your CSV template
  2. 2Review and validate your data
  3. 3Publish your listings to Tesco
Best for: Uploading large product catalogues to Tesco using CSV.
Route C

Product Studio

Create Tesco listings from scratch

  1. 1Add product details and images
  2. 2Complete attributes and pricing
  3. 3Publish to Tesco
Best for: Creating brand-new product listings directly for Tesco.
Everything you need

Everything you need to run Tesco Marketplace, in one place.

Performance
Busy isn't the same as winning

A listing can be getting traffic on Tesco's mainstream audience and still be underperforming against what it should deliver. Performance tracks sales trends, orders and refund rates on Tesco alongside every other channel, so you can tell what's actually driving growth.

Restock
Sold out is a bigger deal here

With fewer sellers per category than eBay or Amazon, a stockout on Tesco is more visible and more damaging to your standing. Restock flags low inventory automatically, before an offer runs dry and your account takes the hit.

Replan
Stop guessing what to reorder

Not every product deserves a second order, especially once true Tesco commission is accounted for. Replan shows you which products are actually worth reordering, based on real sales and margin performance, not just what's moving.

Sourcing
The reorder you didn't see coming

You know a product is selling on Tesco. What you don't always know is whether your supplier can restock it in time to protect your offer. Sourcing tracks supplier lead times alongside your sales pace, so restocking decisions reflect real turnaround.

Engage
One bad review from losing your spot

Tesco's curated marketplace has less tolerance for slow response times and unresolved issues than higher-volume platforms. Engage keeps every customer message and support ticket in one inbox, so nothing slips through and your standing stays protected.

Workspace
Growth shouldn't mean more hours

Scaling into a curated marketplace like Tesco brings its own onboarding, content and compliance demands. Workspace takes on the listing copy, product imagery, variation and bundle setup, quality assurance and day-to-day support, so growth doesn't cost you your week.

Questions

Tesco Marketplace sellers ask

Do I need to already be approved on Tesco Marketplace to use WhatSales?+
No. WhatSales works for sellers already live on Tesco and for sellers preparing for approval.
Can WhatSales compare my Tesco performance to other marketplaces?+
Yes, Tesco data sits alongside Amazon, eBay, Shopify, and other connected channels in one dashboard.
Does WhatSales help with Tesco's Mirakl-based listing requirements?+
Yes, through Workspace and Flow, covering listing content, offer setup, and keeping stock feeds in sync.

Ready to see what Tesco Marketplace could really be worth to you?

Talk To Our Team →
Talk to Us

See your real profit, live.

We'll walk through your own store data on the call and show you exactly where the profit is hiding.

Let's Talk
WhatSales dashboard on desktop and mobile

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