WhatSales
WhatSales×The Range
WhatSales × The Range Integration

Your sales on The Range are up. Is your profit?

WhatSales connects to your seller account on The Range and rebuilds every order into one true profit figure, after category commission, delivery and product cost.

Order-level accuracy · Multi-marketplace · Per-SKU profit & margin

Connect→Sync→GrowLive · The Range
Amazon
Shopify
Tesco
The RangeConnected
TikTok Shop
Temu
Etsy
WhatSalesreal-time sync
ProfitabilityReal net profit
PerformanceAd spend & ACOS
InventoryStock & reorders
FlowListings everywhere
WorkspaceDone-for-you team
Where are you starting from?

Wherever you are with The Range, WhatSales fits.

Already selling

Not sure what you’re really keeping?

See real profit after fees, restock timing, and what’s actually converting.

New to The Range

Setting up your first listings?

Price your range around the real commission for each category before you go live.

Winning elsewhere

Wondering how The Range compares?

See how your margins on The Range stack up against Amazon, eBay or your own store.

Why The Range margins are hard to track

One of the UK’s best-known home and garden retailers, with commission that varies by category.

The Range charges commission-based sellers a percentage of each sale, delivery included, and the rate changes by selling category, from 11% to 15%. Add delivery costs, returns and product cost, and a sales total on its own doesn’t tell you what an order actually earned. You have to work backwards through every cost to find out.

Every order on The Range is reconstructed from its components: principal and shipping charged to the buyer, so the starting number is the real one, not an estimate. WhatSales then deducts the costs that decide whether an order made money:

  • ✓Category commission applied at The Range’s actual rate, on the item and delivery.
  • ✓Returns and refunds, so orders that come back don’t flatter your margin.
  • ✓Shipping & postage, including labels you buy yourself.
  • ✓Product cost (COGS) and any per-unit or operational costs you add.
  • ✓Full order P&L, plus product-level economics for every SKU.

The result is an estimated profit and margin you can trust: the figure that reaches your bank, ready to sort, filter and trend across your whole catalogue.

True profit on every order from The Range, not a sales total. The Range’s category commission, delivery costs and returns all chip away at the same sale. WhatSales rebuilds each order from its raw parts, then applies the actual costs, to give you profit and margin per order and per SKU.

Sort by margin, filter by product, trend across the quarter: The Range sits in one dashboard with Amazon, eBay, Shopify and every other channel you connect, rather than in a statement you have to decode by hand.

Commission changes by category

A sale that looks profitable can be thinner than it seems.

The Range charges commission-based sellers a percentage of the total sale, including delivery, and the rate depends on the selling category. WhatSales applies the real rate to every order.

Pets & Toys
Lowest commission categories.
11%
Garden, DIY & Leisure
Mid-range commission categories.
14%
Cooking & Dining, Clothing
Highest commission categories.
15%

On a £25 item with £4.99 delivery, 11% commission is £3.30 and 15% is £4.50. Rates are from The Range’s seller help centre. WhatSales tracks the real rate per order, so nothing gets averaged away.

⇄ Flow for The Range

Publish once, sell everywhere.

Flow lets you create and update product listings across multiple stores, marketplaces and regions from one place. Push a new listing, or a price, title or content change, to The Range and your other channels in a single click, instead of editing every store by hand.

📦
Your product
Price£24.99→£22.99
Publish everywhere →
The RangePrice & content£24.99£22.99Queued✓ Synced
AmazonPrice & content£24.99£22.99Queued✓ Synced
ShopifyLive listing£24.99£22.99Queued✓ Synced
TescoMirakl offers£24.99£22.99Queued✓ Synced

Fewer manual edits, fewer mismatched prices and descriptions between channels, and a faster path from “new product” to “live on The Range and everywhere else.”

Everything you need

Everything you need to sell on The Range, in one place.

Performance

A product can be getting plenty of traffic on The Range and still be underperforming against what it should deliver after costs. Performance tracks sales trends, orders and refund rates on The Range alongside every other channel, so you can tell what’s actually driving growth.

Restock

A best-selling product that runs out on The Range loses sales you may not win back. Restock flags low inventory automatically, before you run dry.

Replan

Not every product deserves a second order, especially once category commission and delivery costs are accounted for. Replan shows you which products are actually worth reordering, based on real sales and margin performance, not just what’s moving.

Sourcing

You know a product is selling on The Range. What you don’t always know is whether your supplier can restock it in time to protect your listing. Sourcing tracks supplier lead times alongside your sales pace, so restocking decisions reflect real turnaround.

Engage

Fast, accurate replies keep buyers happy. If you sell beyond The Range, Engage brings customer messages and support tickets from your other marketplaces into one inbox, so nothing slips through.

Workspace

Scaling on The Range brings its own listing, content and compliance demands. Workspace takes on the listing copy, product imagery, variation and bundle setup, quality assurance and day-to-day support, so growth doesn’t cost you your week.

Step 1 · Get your products in

Three ways to get your products onto The Range

Already selling elsewhere? Import into The Range with AI. Have a CSV? Upload it.
Building from scratch? Use Product Studio. All three routes land the same place, live on The Range, through Flow.

Route A

Import from Source

Move listings from other marketplaces onto The Range

  1. 1Select your source marketplace.
  2. 2AI optimises for The Range.
  3. 3Publish to The Range.
Best for: Moving existing marketplace listings to The Range using AI.
Route B

CSV Upload

Bulk import made simple

  1. 1Upload your CSV template
  2. 2Review and validate your data
  3. 3Publish your listings to The Range
Best for: Uploading large product catalogues to The Range using CSV.
Route C

Product Studio

Create listings for The Range from scratch

  1. 1Add product details and images
  2. 2Complete attributes and pricing
  3. 3Publish to The Range
Best for: Creating brand-new product listings directly for The Range.

Quick answers to popular questions

We're always around to help, reach out via email or phone and we'll be happy to assist.

Does WhatSales account for The Range’s commission?
Yes. Commission is applied at the rate for each product’s selling category, on the item price and delivery, before profit is calculated.
Can WhatSales compare The Range to my other marketplaces?
Yes. Sales on The Range sit alongside Amazon, eBay, Shopify and other connected channels in one dashboard, so you can see which channel actually pays best per item.
How do I connect my seller account on The Range?
Log in to your seller account on The Range, go to your user settings, open Profile, select the API Key tab and copy the key. Then add it in WhatSales under Connect Platform.

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