Walmart + WhatSales

Walmart is one of the world’s largest retailers and fastest-growing online marketplaces, giving sellers access to millions of shoppers across the United States. Launched in 2009, Walmart Marketplace allows third-party businesses to sell products directly on Walmart.com, leveraging the trust and scale of the Walmart brand. With over 120 million monthly online visitors, it offers sellers unmatched reach in key categories like electronics, home, fashion, and everyday essentials.

For businesses looking to grow in the U.S., Walmart provides a powerful platform that combines global retail credibility with the flexibility of marketplace selling.

Why the Marketplace Matters for Sellers

Selling on Walmart Marketplace gives businesses instant exposure to a massive and loyal customer base. Key benefits include:

Access to 120 million monthly online visitors in the U.S.
Association with Walmart’s trusted and recognized retail brand
Wide product categories including home, electronics, grocery, and apparel
Competitive seller fees with no upfront costs or monthly subscription
Built-in advertising and promotional tools to boost visibility

Common Challenges on Walmart

Walmart sellers face profitability and reporting challenges:

Hidden costs from fees, promos, and shipping cut margins
Manual spreadsheets slow decisions
Limited real-time profit visibility
Complex fees make tracking hard
No single view across Walmart and other marketplaces

What You Must Have to Succeed on Walmart

To grow effectively, sellers need:

A centralized dashboard to track sales, fees, and refunds in real time
Automated reporting to replace manual spreadsheets
Clear profit and loss visibility after all costs
A unified view across Walmart and other marketplaces
Custom alerts for sudden cost changes or profit drops

How to Sell on Walmart

Getting started on Walmart Marketplace is simple:

Apply for a Walmart Marketplace seller account
Provide required business details, tax information, and product data
Integrate with Walmart Seller Center or approved third-party platforms
List products with optimized titles, descriptions, and high-quality images
Set competitive pricing, shipping, and return policies
Start selling to millions of Walmart.com customers

Apply to Sell on Walmart Marketplace

The WhatSales Advantage for Walmart Sellers

WhatSales gives Walmart sellers complete visibility of their business. Instead of relying on limited Seller Center data or juggling spreadsheets, you get a single source of truth for sales, costs, and profitability.