×
Your Wayfair sales are up. Is your profit?
WhatSales connects to your Wayfair supplier account and rebuilds every order into one true profit figure, from what Wayfair pays you, after delivery, returns and product cost.
Order-level accuracy · Multi-marketplace · Per-SKU profit & margin
Connected
real-time sync
Wherever you are with Wayfair, WhatSales fits.
Not sure what you’re really keeping?
See real profit after fees, restock timing, and what’s actually converting.
Setting up your first listings?
Set wholesale costs that leave real margin after delivery and returns, before your products go live.
Wondering how Wayfair compares?
See how your Wayfair margins stack up against Amazon, eBay or your own store.
A supplier model, not a commission model, so the margin hides somewhere else.
On Wayfair you sell as a supplier: you set a wholesale cost and Wayfair sets the retail price using its own dynamic pricing. There’s no commission line to check, so the margin question moves to your own costs: product, delivery, damages and returns. A sales total based on the retail price tells you even less than usual.
A sale that looks profitable can be thinner than it seems.
Wayfair says partners’ wholesale base costs are a major part of its retail pricing formula, alongside factors like shipping costs. Your margin is the gap between that wholesale cost and what it costs you to make and deliver the product.
The retail price on Wayfair isn’t your revenue. WhatSales starts from what Wayfair actually pays you, then takes off every cost, so the margin you see is the one that reaches your bank.
Publish once, sell everywhere.
Flow lets you create and update product listings across multiple stores, marketplaces and regions from one place. Push a new listing, or a price, title or content change, to Wayfair and your other channels in a single click, instead of editing every store by hand.
WayfairPrice & contentAmazonPrice & contentShopifyLive listingTescoMirakl offersFewer manual edits, fewer mismatched prices and descriptions between channels, and a faster path from “new product” to “live on Wayfair and everywhere else.”
Everything you need to sell on Wayfair, in one place.
Performance
A product can be getting plenty of traffic on Wayfair and still be underperforming against what it should deliver after costs. Performance tracks sales trends, orders and refund rates on Wayfair alongside every other channel, so you can tell what’s actually driving growth.
Restock
A Wayfair product that runs out of stock stops selling until you can fulfil again. Restock flags low inventory automatically, before you run dry.
Replan
Not every product deserves a second order, especially once delivery, damages and returns are accounted for. Replan shows you which products are actually worth reordering, based on real sales and margin performance, not just what’s moving.
Sourcing
You know a product is selling on Wayfair. What you don’t always know is whether your supplier can restock it in time to protect your listing. Sourcing tracks supplier lead times alongside your sales pace, so restocking decisions reflect real turnaround.
Engage
Fast, accurate replies keep buyers happy. If you sell beyond Wayfair, Engage brings customer messages and support tickets from your other marketplaces into one inbox, so nothing slips through.
Workspace
Scaling on Wayfair brings its own listing, content and compliance demands. Workspace takes on the listing copy, product imagery, variation and bundle setup, quality assurance and day-to-day support, so growth doesn’t cost you your week.
Three ways to get your products onto Wayfair
Already selling elsewhere? Import into Wayfair with AI. Have a CSV? Upload it.
Building from scratch? Use Product Studio. All three routes land the same place, live on Wayfair, through Flow.
Import from Source
Move listings from other marketplaces onto Wayfair
- 1Select your source marketplace.
- 2AI optimises for Wayfair.
- 3Publish to Wayfair.
CSV Upload
Bulk import made simple
- 1Upload your CSV template
- 2Review and validate your data
- 3Publish your listings to Wayfair
Product Studio
Create listings for Wayfair from scratch
- 1Add product details and images
- 2Complete attributes and pricing
- 3Publish to Wayfair
Quick answers to popular questions
We're always around to help, reach out via email or phone and we'll be happy to assist.