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AmazonYour Amazon sales are up. Is your profit?
WhatSales connects to your Amazon Seller Central account and rebuilds every order into one true profit figure, after referral fees, FBA fulfilment, Sponsored Ads spend, refunds and product cost.
Order-level accuracy · Multi-marketplace · Per-SKU profit & margin
Connected
real-time sync
Wherever you are with Amazon, WhatSales fits.
Not sure what you’re really keeping?
See real profit after referral fees, FBA, ad spend and refunds, not just a sales total.
Setting up your first listings?
Get your catalogue and pricing built around real Amazon fees before you launch.
Wondering how Amazon compares?
See how Amazon’s margins stack up against eBay, Shopify and everywhere else you sell.
The biggest marketplace there is, with the most moving parts.
Amazon brings sellers more buyers than anywhere else, but every order passes through referral fees, FBA fulfilment and storage, Sponsored Ads, promotions and refunds before anything reaches your bank. The settlement report lists it all, just not in a way that tells you what a single order or SKU actually earned.
Referral fees, FBA and ad spend all take a bite before you see a penny.
On a typical £24.99 order, the referral fee, FBA fulfilment and the ad spend behind the sale take around 40% before cost of goods is even counted. WhatSales breaks that down on every single order, not just as a one-off example.
Three deductions, one sale: £9.95 gone before cost of goods is even counted. Rates vary by category and product size, so WhatSales tracks the real amount on every order and nothing gets averaged away.
Publish once, sell everywhere.
Flow lets you create and update product listings across multiple stores, marketplaces and regions from one place. Push a new listing, or a price, title or content change, to Amazon and your other channels in a single click, instead of editing every store by hand.
AmazonPrice & contenteBayPrice & contentShopifyLive listingWalmartPrice & contentFewer manual edits, fewer mismatched prices and descriptions between channels, and a faster path from “new product” to “live on Amazon and everywhere else.”
Everything you need to run Amazon, in one place.
Performance
A listing can rank well on Amazon and still underperform once ad spend and fees are counted. Performance tracks sales trends, orders, ACOS and refund rates on Amazon alongside every other channel, so you can tell what’s actually driving growth.
Restock
A stockout on a strong Amazon listing doesn’t just lose the sale. It costs you ranking and the Buy Box while you wait for stock to land. Restock flags low inventory automatically, before you run dry.
Replan
Not every product deserves a second order, especially once referral fees, FBA and ad spend are accounted for. Replan shows you which products are actually worth reordering, based on real sales and margin performance, not just what’s moving.
Sourcing
You know a product is selling on Amazon. What you don’t always know is whether your supplier can restock it in time to protect your ranking. Sourcing tracks supplier lead times alongside your sales pace, so restocking decisions reflect real turnaround.
Engage
Amazon account health depends on fast replies and low unresolved-issue rates. Engage keeps every buyer message and support ticket in one inbox, so nothing slips through and your account stays protected.
Workspace
Scaling on Amazon brings its own listing, content and compliance demands. Workspace takes on the listing copy, A+ content and imagery, variation and bundle setup, quality assurance and day-to-day support, so growth doesn’t cost you your week.
Three ways to get your products onto Amazon
Already selling elsewhere? Import into Amazon with AI. Have a CSV? Upload it.
Building from scratch? Use Product Studio. All three routes land the same place, live on Amazon, through Flow.
Import from Source
Move listings from other marketplaces onto Amazon
- 1Select your source marketplace.
- 2AI optimises for Amazon.
- 3Publish to Amazon.
CSV Upload
Bulk import made simple
- 1Upload your CSV template
- 2Review and validate your data
- 3Publish your listings to Amazon
Product Studio
Create Amazon listings from scratch
- 1Add product details and images
- 2Complete attributes and pricing
- 3Publish to Amazon
Quick answers to popular questions
We're always around to help, reach out via email or phone and we'll be happy to assist.
How does WhatSales calculate real profit on an Amazon order?
Does WhatSales handle both FBA and FBM orders?
Does WhatSales include Sponsored Ads spend?
Can I compare Amazon against my other marketplaces?
How the Amazon marketplace integration works.
Connect your Amazon Seller Central account to WhatSales in a few steps. Once connected, orders, fees, refunds and ad spend flow in so you can see real profit by order and SKU.
- 1
Open Manage Platforms
Log in to WhatSales, click the store icon at the top right and select Manage Platforms.
- 2
Select Amazon and your region
Pick Amazon, then the marketplace region you sell in: Europe, US/CA/MX, Far East or UAE.
- 3
Log in with Seller Central
Click Connect and sign in with your Amazon Seller Central credentials.
- 4
Confirm access
Review the permissions, check the required options and click Confirm.
- 5
Done
Wait for the success message. Your data starts syncing, which can take a little while the first time.
Which Amazon marketplaces can I connect to WhatSales?
You can connect Amazon Europe (amazon.eu), Amazon US, Canada and Mexico (amazon.com), Amazon Far East, and Amazon UAE (amazon.ae). Choose the region you sell in when you connect.
Do I connect each Amazon marketplace separately?
Yes. Each marketplace region is connected one at a time, and you repeat the same steps for every additional region. Data can take a little while to sync after you connect.
How do I connect my Amazon account to WhatSales?
Open Manage Platforms from the store icon in WhatSales, select Amazon, choose your marketplace region, log in with your Amazon Seller Central credentials, review and confirm the permissions, then wait for the success message.