Amazon + WhatSales

Amazon is the world’s largest online marketplace, serving hundreds of millions of active customers across nearly every retail category. Founded in 1994, it has grown from an online bookstore into a global eCommerce leader, offering everything from electronics and clothing to groceries, home improvement, and cloud services.

For sellers, Amazon represents unmatched scale and reach. With more than 200 million Prime members and a presence in multiple countries, it provides instant access to one of the most loyal and high-spending customer bases worldwide.

When Amazon Became a Marketplace

Amazon opened its platform to third-party sellers in 2000. Since then, it has transformed into a hybrid model where independent businesses can sell alongside Amazon’s own products. Today, third-party sellers account for over half of all items sold on Amazon.

This makes Amazon not just a retailer but a powerful marketplace where sellers of all sizes can scale their business, build visibility, and reach global customers.

Why the Marketplace Matters for Sellers

Amazon is the default destination for online shopping. Sellers who join gain:

Unmatched traffic and customer demand, with millions of daily active shoppers
Global reach, with dedicated marketplaces across North America, Europe, Asia, and more
Credibility, as buyers trust the Amazon brand for secure and fast shopping
High visibility opportunities with tools like Sponsored Products, Brand Stores, and Prime

Reasons to Adopt Amazon

Sell on the world’s most visited eCommerce marketplace
Reach hundreds of millions of loyal customers worldwide
Access advanced tools like FBA, ads, and analytics
Scale easily across categories and regions

Opportunity for Different Types of Sellers

Consumer Goods: Electronics, clothing, beauty, groceries
Home & Lifestyle: Furniture, décor, kitchenware, cleaning products
DIY & Tools: Hardware, appliances, automotive
Niche Products: Books, collectibles, specialty items

How to Sell on Amazon

Getting started on Amazon is simple:

Register for an Amazon Seller Central account.
Choose between Individual or Professional seller plans.
List products manually or in bulk.
Select fulfillment method — FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant).
Start selling to millions of Amazon customers.

Apply to Sell on Amazon

Seller Challenges on Amazon

Selling on Amazon comes with hurdles:

High competition and constant price pressure
Rising advertising costs cutting into profits
Limited visibility into true profitability after fees and refunds
Complex FBA and fulfillment costs
Multiple spreadsheets needed for reconciliation
Lack of consolidated view if selling on multiple Amazon regions

What You Must Have to Succeed on Amazon

A clear view of profits after fees, ads, and returns
Automated reporting to avoid manual data entry
Multi-region and multi-channel visibility
Tracking tools to monitor cost spikes and margin erosion

The WhatSales Advantage for Amazon Sellers

WhatSales provides Amazon sellers with full visibility into their true performance. Instead of guessing margins or managing dozens of reports, sellers get one simple, powerful dashboard.