Amazon Integration
Amazon is the marketplace almost every ecommerce seller ends up on - but between referral fees, FBA costs, advertising spend and returns, it's also one of the hardest to know your real margin on. WhatSales connects directly to your Amazon Seller Central account and rebuilds true profit on every order, so you always know what Amazon is actually worth to your business, not just what the sales dashboard shows.
When Amazon Became a Marketplace
Amazon opened its platform to third-party sellers in 2000. Since then, it has transformed into a hybrid model where independent businesses can sell alongside Amazon’s own products. Today, third-party sellers account for over half of all items sold on Amazon.
This makes Amazon not just a retailer but a powerful marketplace where sellers of all sizes can scale their business, build visibility, and reach global customers.
Why the Marketplace Matters for Sellers
Amazon is the default destination for online shopping. Sellers who join gain:
- Unmatched traffic and customer demand, with millions of daily active shoppers
- Global reach, with dedicated marketplaces across North America, Europe, Asia, and more
- Credibility, as buyers trust the Amazon brand for secure and fast shopping
- High visibility opportunities with tools like Sponsored Products, Brand Stores, and Prime
Reasons to Adopt Amazon
- Sell on the world’s most visited eCommerce marketplace
- Reach hundreds of millions of loyal customers worldwide
- Access advanced tools like FBA, ads, and analytics
- Scale easily across categories and regions
Opportunity for Different Types of Sellers
- Consumer Goods: Electronics, clothing, beauty, groceries
- Home & Lifestyle: Furniture, décor, kitchenware, cleaning products
- DIY & Tools: Hardware, appliances, automotive
- Niche Products: Books, collectibles, specialty items
How to Sell on Amazon
Getting started on Amazon is simple:
- Register for an Amazon Seller Central account.
- Choose between Individual or Professional seller plans.
- List products manually or in bulk.
- Select fulfilment method — FBA (Fulfilment by Amazon) or FBM (Fulfilment by Merchant).
- Start selling to millions of Amazon customers.
Apply to Sell on Amazon
Seller Challenges on Amazon
Selling on Amazon comes with hurdles:
- High competition and constant price pressure
- Rising advertising costs cutting into profits
- Limited visibility into true profitability after fees and refunds
- Complex FBA and fulfilment costs
- Multiple spreadsheets needed for reconciliation
- Lack of consolidated view if selling on multiple Amazon regions
What You Must Have to Succeed on Amazon
- A clear view of profits after fees, ads, and returns
- Automated reporting to avoid manual data entry
- Multi-region and multi-channel visibility
- Tracking tools to monitor cost spikes and margin erosion
The WhatSales Advantage for Amazon Sellers
WhatSales provides Amazon sellers with full visibility into their true performance. Instead of guessing margins or managing dozens of reports, sellers get one simple, powerful dashboard. See /profitability for how the same real net-profit calculation works across every channel, not just Amazon.
- Real-time profit and loss tracking
- Clear breakdown of FBA, referral, and advertising fees
- Refund and return tracking to protect margins
- Comparative view across 30+ channels including eBay, B&Q, Shopify, Walmart
- Custom alerts for cost spikes or margin drops
- Exportable reports for accountants and business reviews
How WhatSales Works
Connecting Amazon to WhatSales is quick and seamless.
- Connect your Amazon Seller Central in minutes
- Sales, fees, ads, and refunds sync automatically
- Profit and loss visibility within 24 hours
- Compare Amazon with other sales channels in one view
- Use filters, reports, and alerts to make data-driven decision
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