Ecommerce profitability insights
Guides and updates on ecommerce profitability, multichannel selling and running a leaner operation.
Performance
How UK Sellers Can Automate International Order Handling for Growth
Selling into new countries multiplies the number of places an order can go wrong. A UK seller who starts on Amazon UK might add eBay, Walmart in the US and […]
23 October 2026
Profitability
Unlocking Ecommerce Growth: The Business Value of Real-Time Analytics
Most multichannel sellers still find out how a week went by pulling numbers from three or four separate marketplace dashboards and reconciling them in a […]
22 October 2026
Profitability
B&Q Marketplace Seller Guide: Know Your Profit
How to become a B&Q Marketplace seller, what the application and onboarding involve, and how to work out what each order actually earns after commission, delivery and returns.
21 October 2026
Performance
Optimising Order Management and Refunds for Maximum Customer Trust
Refunds get treated as an afterthought on most sellers' dashboards, a single line buried near the bottom of a monthly report. That's backwards. A refund is […]
20 October 2026
Profitability
Streamline Your Business: The Benefits of Automated Bookkeeping and Real-Time Insights
Reconciling marketplace payouts against orders is one of the least favourite jobs for any ecommerce seller, and one of the easiest to get wrong. Amazon […]
16 October 2026
Performance
Drive Profitability by Comparing Channel Performance: The WhatSales Edge
Selling on five marketplaces doesn't mean you have five equally good channels, it usually means you have two strong ones, two mediocre ones, and one that's […]
15 October 2026
Profitability
Real-Time Analytics: The Key to True Per-Order Profitability
"Profitable" and "true profit" aren't the same thing. Most sellers calculate margin from the selling price and the cost of goods, and stop there. Once you […]
13 October 2026
Performance
What Is Real-Time Ecommerce Analytics?
Real-time ecommerce analytics shows sales, costs and profit as orders arrive, not weeks later. Here is what it covers, what it needs, and where it helps.
9 October 2026
Performance
How Real-Time Analytics Improves Strategy
How can real-time analytics improve ecommerce strategy? Five practical ways it changes decisions on pricing, advertising, stock and channel mix.
9 October 2026