Ecommerce profitability insights
Guides and updates on ecommerce profitability, multichannel selling and running a leaner operation.
Profitability
Black Friday Discounts: How Much Extra Volume You Need to Break Even
The formula for how much extra volume a Black Friday discount needs to break even, with a worked example at 10% and 20% off.
6 November 2026
Profitability
Amazon UK Peak Fulfilment Fee 2026: What It Does to Your Margin
The Amazon UK festive peak fulfilment fee applies from 15 October 2026 to 14 January 2027. How to check its effect on each FBA SKU.
5 November 2026
Profitability
Q4 Profit Plan for Multichannel Sellers: Check This Before Black Friday
A Q4 profit plan for experienced multichannel sellers: unit economics, peak fees, discount depth, ad targets and stock cover before Black Friday.
3 November 2026
Getting Started
WhatSales: Simplifying Multi-Channel eCommerce Growth
Running a business across multiple marketplaces like Amazon, eBay, Walmart, OnBuy, and B&Q can quickly become overwhelming. With thousands, or even hundreds of thousands, of […]
30 October 2026
Performance
Real-Time Analytics Platforms: How to Choose
Looking for platforms that offer real-time analytics for online sales? Here is a checklist for comparing them on data, cost, coverage and ease of use.
30 October 2026
Getting Started
Starting in Ecommerce, Start with WhatSales – Why It Matters
If you are beginning your journey in ecommerce, your first step should be getting full control of your numbers. Many sellers […]
29 October 2026
Product
Multichannel Ecommerce: How to Run It Well
Multichannel ecommerce means selling the same products across marketplaces and your own store. Here is how to run it without losing sight of profit.
29 October 2026
Product
Did You Know? WhatSales Flags Problems Before They Snowball
Did you know WhatSales doesn't just show you numbers, it tells you what needs attention? A to-do list sits alongside your dashboard, built from the issues your data is already showing.
28 October 2026
Product
Consolidated Dashboard for Smarter Ecommerce Decisions
The Power of the Consolidated Dashboard Managing several online stores can quickly become overwhelming. Many sellers operate multiple Amazon accounts, Shopify stores, […]
27 October 2026