Ecommerce profitability insights
Guides and updates on ecommerce profitability, multichannel selling and running a leaner operation.
Profitability
Automated Bookkeeping for Marketplace Sellers
Reconciling marketplace payouts against orders is one of the least favourite jobs for any ecommerce seller, and one of the easiest to get wrong. Amazon […]
16 October 2026
Performance
Compare Channel Performance: Which Marketplaces Pay
Selling on five marketplaces doesn't mean you have five equally good channels, it usually means you have two strong ones, two mediocre ones, and one that's […]
15 October 2026
Product
WhatSales Connects 30+ Marketplaces and Tools
Did you know WhatSales connects to more than 30 marketplaces, platforms and tools, not just Amazon, eBay and Shopify?
14 October 2026
Profitability
Real-Time Analytics: The Key to True Per-Order Profitability
"Profitable" and "true profit" aren't the same thing. Most sellers calculate margin from the selling price and the cost of goods, and stop there. Once you […]
13 October 2026
Weekly Roundup
eBay hides wireless listings without an FCC ID from 13 Oct
eBay's FCC ID rule hits US wireless listings on 13 October, Amazon's FBA peak surcharge starts on the 15th, and TikTok Shop regrades every US shop.
12 October 2026
Performance
What Is Real-Time Ecommerce Analytics?
Real-time ecommerce analytics shows sales, costs and profit as orders arrive, not weeks later. Here is what it covers, what it needs, and where it helps.
9 October 2026
Performance
How Real-Time Analytics Improves Strategy
How can real-time analytics improve ecommerce strategy? Five practical ways it changes decisions on pricing, advertising, stock and channel mix.
9 October 2026
Performance
Ecommerce Performance Analytics: What to Track
What ecommerce performance analytics means, the five metric groups marketplace sellers should track, and how to turn them into decisions.
9 October 2026
Performance
Ecommerce Performance Reports: KPIs and Template
What to include in an ecommerce performance report, the KPIs to track and how each is calculated, plus a simple weekly template.
9 October 2026