TikTok Shop

WhatSales × TikTok Shop Integration

Your TikTok Shop sales are up. Is your profit?

WhatSales connects to your TikTok Shop seller account and rebuilds every order into one true profit figure, after platform commission, creator affiliate payouts, shipping, ad spend, refunds and product cost.

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Order-level accuracy · Multi-marketplace · Per-SKU profit & margin

Connect→Sync→GrowLive · TikTok Shop UK

Connected

real-time sync

ProfitabilityReal net profit

PerformanceAd spend & ACOS

InventoryStock & reorders

FlowListings everywhere

WorkspaceDone-for-you team

Where are you starting from?

Wherever you are with TikTok Shop, WhatSales fits.

Already selling

Not sure what you’re really keeping?

See real profit after commission, creator payouts, ad spend and refunds, not just a sales total.

New to TikTok Shop

Setting up your first listings?

Get your catalogue and pricing built around real TikTok Shop fees and creator commissions before you launch.

Winning elsewhere

Wondering how TikTok Shop compares?

See how TikTok Shop’s margins stack up against Amazon, eBay and everywhere else you sell.

Why TikTok Shop margins are hard to track

Sales that move at the speed of a viral video, with costs that add up just as fast.

TikTok Shop turns videos, LIVEs and creator posts straight into orders. But every sale can carry a platform commission, an affiliate payout to the creator who drove it, shipping, ad spend and refunds, and a spike in orders can hide a drop in margin. A sales total on its own doesn’t tell you what stayed.

Every TikTok Shop order is reconstructed from its components: the price the buyer actually paid, so the starting number is the real one, not an estimate. WhatSales then deducts the costs that decide whether an order made money:

✓Platform commission pulled from the order at the rate TikTok Shop actually charged.
✓Shipping & fulfilment, including labels you buy yourself or a 3PL’s fees.
✓Creator affiliate commission and ad spend, tied back to the sale they drove.
✓Refunds and returns, allocated back to the SKU that was returned.
✓Product cost (COGS), plus product-level economics for every SKU.

The result is an estimated profit and margin you can trust: the figure that reaches your bank, ready to sort, filter and trend across your whole catalogue.

True profit on every TikTok Shop order, not a sales total. Platform commission, creator payouts, shipping and refunds all chip away at the same sale. WhatSales rebuilds each order from its raw parts, then applies the actual costs, to give you profit and margin per order and per SKU.

Sort by margin, filter by product, trend across the quarter: TikTok Shop sits in one dashboard with Amazon, eBay and every other channel you connect, rather than in a settlement export you have to decode by hand. See /inventory for how stock issues on TikTok Shop show up before they turn into a stockout.

Same £24.99 sale, three quiet deductions

Commission, creator payouts and shipping all take a bite before you see a penny.

On a typical £24.99 order, platform commission, the creator’s affiliate cut and shipping take around 30% before cost of goods is even counted. WhatSales breaks that down on every single order, not just as a one-off example.

Platform Commission

9% of this £24.99 sale.

£2.25

Creator Commission

10% affiliate payout to the creator behind the sale.

£2.50

Shipping

Pick, pack and tracked delivery label.

£3.20

Three deductions, one sale: £7.95 gone before cost of goods is even counted. Commission and creator rates vary by product and campaign, so WhatSales tracks the real amount on every order and nothing gets averaged away.

Publish once, sell everywhere.

Flow lets you create and update product listings across multiple stores, marketplaces and regions from one place. Push a new listing, or a price, title or content change, to TikTok Shop and your other channels in a single click, instead of editing every store by hand.

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Your product

Price~~£24.99~~→£22.99

Publish everywhere →

TikTok ShopPrice & content~~£24.99~~£22.99Queued✓ Synced

AmazonPrice & content~~£24.99~~£22.99Queued✓ Synced

eBayPrice & content~~£24.99~~£22.99Queued✓ Synced

ShopifyLive listing~~£24.99~~£22.99Queued✓ Synced

Fewer manual edits, fewer mismatched prices and descriptions between channels, and a faster path from “new product” to “live on TikTok Shop and everywhere else.”

Everything you need

Everything you need to run TikTok Shop, in one place.

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Performance

A product can go viral on TikTok Shop and still lose money once creator payouts and ad spend are counted. Performance tracks sales trends, orders and refund rates on TikTok Shop alongside every other channel, so you can tell what’s actually driving growth.

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Restock

Running out mid-trend doesn’t just lose the sale. The video keeps getting views while buyers find nothing to buy. Restock flags low inventory automatically, before a spike empties your shelves.

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Replan

Not every product deserves a second order, especially once commission and creator payouts are accounted for. Replan shows you which products are actually worth reordering, based on real sales and margin performance, not just what’s moving.

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Sourcing

You know a product is selling on TikTok Shop. What you don’t always know is whether your supplier can restock it in time to protect your listing. Sourcing tracks supplier lead times alongside your sales pace, so restocking decisions reflect real turnaround.

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Engage

TikTok Shop seller performance depends on fast replies and low unresolved-issue rates. Engage keeps every buyer message and support ticket in one inbox, so nothing slips through and your standing stays protected.

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Workspace

Scaling on TikTok Shop brings its own listing, content and compliance demands. Workspace takes on the listing copy, product imagery, variation and bundle setup, quality assurance and day-to-day support, so growth doesn’t cost you your week.

Step 1 · Get your products in

Three ways to get your products onto TikTok Shop

Already selling elsewhere? Import into TikTok Shop with AI. Have a CSV? Upload it.
Building from scratch? Use Product Studio. All three routes land the same place, live on TikTok Shop, through Flow.

Route A

Import from Source

Move listings from other marketplaces onto TikTok Shop

1Select your source marketplace.
2AI optimises for TikTok Shop.
3Publish to TikTok Shop.

Best for: Moving existing marketplace listings to TikTok Shop using AI.

Route B

CSV Upload

Bulk import made simple

1Upload your CSV template
2Review and validate your data
3Publish your listings to TikTok Shop

Best for: Uploading large product catalogues to TikTok Shop using CSV.

Route C

Product Studio

Create TikTok Shop listings from scratch

1Add product details and images
2Complete attributes and pricing
3Publish to TikTok Shop

Best for: Creating brand-new product listings directly for TikTok Shop.

Questions

TikTok Shop sellers ask

We’re always around to help, reach out via email or phone and we’ll be happy to assist.

How does WhatSales calculate real profit on a TikTok Shop order?+

Each order is rebuilt from its raw components: sale price, TikTok Shop platform commission, creator affiliate commission, shipping, the ad spend behind the sale, refunds and your product cost (COGS). WhatSales subtracts every one of those to show true net profit per order and per SKU.

Does WhatSales include creator affiliate commissions?+

Yes. Affiliate payouts are tied back to the orders they generated, so you can see which creators and campaigns actually make you money, not just which ones drive volume.

How are TikTok Shop refunds and returns handled?+

Refunds are tracked against the original order with a refund ratio and reasons surfaced, so a specific SKU quietly losing money to returns shows up before it eats into a month’s margin.

Can I compare TikTok Shop against my other marketplaces?+

Yes. /profitability lines up the same SKU across every connected channel side by side, so you can see whether a product performs better on TikTok Shop, Amazon, eBay or wherever else you sell it.

Can I manage my TikTok Shop listings from WhatSales?+

Yes. /flow lets you create and update listings once and publish across TikTok Shop and every other connected marketplace from one place, instead of editing each channel separately.